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Email marketing is an aspect of online advertising that does not receive as much attention (and probably efforts) as search engine optimization or social media marketing. The truth is, email marketing is an internet marketing strategy that builds customer relationship and generates repeat sales because it builds brand recognition and customer loyalty. Small to mid-sized businesses can greatly benefit from email marketing because it is targeted, cost-effective, and has a more effective reach now than when it was developed a few years ago.

On the ecommerce side, email marketing is first accomplished by having an opt-in subscription form that offers visitors the chance to receive news, updates, and special deals on their emails. Keep in mind though that it is very important to assure subscribers that their email addresses will not be used for purposes other than what the business has explicitly stated on their website. Additionally, it is imperative that subscribers are guaranteed the privacy of their emails – this means that they will not receive spam emails nor will their email addresses be syndicated to other companies.

To make email marketing effective and bring ecommerce sales, it would be wise to hire professional copy writers to do this because it takes skill and talent to convince people to some call of action just by reading an email. Professional copywriters should have a knack for writing that leads to a strong call of action. Content should motivate and encourage readers to visit your ecommerce store and make a purchase.

Before sending out emails, it is best to have a clear and definite plan of how to go about with your email campaigns. By being clear on what you are offering (which readers should have a hard time refusing), it should get your readers to make a purchase. Whether it’s free shipping or volume discounts, marketing newsletters should be tasty enough for your readers to bite it.

With email marketing, it is easy to drive sales because readers can easily visit the websites linked to the emails and conveniently make a purchase. It may be a challenging task but hiring an email marketing professional may ease the burden. Keep in mind, though, that each email marketing campaign should be tailor made for a specific business to make it effective in the long run.

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{ 1 comment… add one }

  1. Rolv E. Heggenhougen Jun 30, 2011, 5:27 pm Reply

    In addition to the traditional email marketing (mass email) one should look at another marketing opportunity and that is the emails we all send from our corporate email addresses every day. I represent a company that has developed a solution for just those emails and thus this post.
    The basic idea behind wrapmail is to utilize the facts that all businesses have websites and employees that send emails every day. These emails can become complete marketing tools and help promote, brand, sell and cross-sell in addition to drive traffic to the website and conduct research.
    WrapMail can also be used to create personal email stationary based on social networks (Facebook, YouTube, Twitter, MySpace) hobbies, interests etc for anyone’s personal email.
    Wrapmail is available for free at http://www.wrapmail.com and wrapped emails arrive with no red x!

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