Email is proven to be an effective marketing tool to attract previous customers back to your site. This strategy builds a connection to your customers, and in turn, they become loyal to you. If you’re having struggles on your email marketing, then here are three easy ways you can improve it.
Make sure that your emails are all mobile-friendly.
In a research done by Litmus, a company that does email testing and email marketing analysis, 71 percent of online users will immediately delete an email if it doesn’t show correctly on their device. This means that it is important for your email to show visually appealing to your subscribers. Your email content should be mobile-optimized as well as eye-catching and engage for smartphones and other mobile devices. Users nowadays tend to use these gadgets to read their emails rather than their desktop.
Have one clear call-to-action button on your email.
Let’s face the truth; most users do not have the time or the patience to read through long emails just to determine what you have to offer them. If your subscriber does not get what you want them to do and go to where you want them to go, they will immediately close your email and delete it from your inbox. That is why it is important to be straightforward when it comes to your emails. Always put a call-to-action button with a link that will take your subscribers directly to the page you want them to visit. In doing so, remember to make the landing page optimized.
Personalize your email.
For you to understand this, we must get back to our focal point, and that is for your email to grab your subscriber’s attention. To be able to do this, the simplest way you can do is to personalize the emails you send to your customers. You can start by personalizing the beginning of your email by including the recipient’s name in your greeting. This can engage the reader to get their attention and read your message. You can also use advanced data in the body of your email for a compelling call-to-action strategy. The more personalized your message, the more impact your campaign can be.
These tips can help you improve your email marketing. To know more about email marketing and what you can do to make your advertising campaign more efficient, we at Cybertegic can help you the right marketing strategy for your business.
Cybertegic is the best internet marketing consultant, which aims to help our clients earn more through the use of digital marketing. For more information, visit us at www.cybertegic.com.