These days, it’s all about visual marketing. To attract people to your site and drive sales, you must be able to deliver good visual content to your audience. This is the exact reason why Instagram has become an important part of digital marketing. And if you’re wondering how you can use it to market your e-commerce business, then here are some tips from us, the best internet marketing consultant:
Build your brand.
Instagram is all about photos and visuals, and this is what you need to focus about. To create a recognizable brand identity, you must consider the visual style you want for your Instagram brand. This means you also have to plan out and decide what content your photos will focus on.
Create a winning profile.
Before people follow your account on Instagram, they will have to click through to your profile and check out your bio. Keeping that in mind, you must create a bio that is both catchy and informative. Instagram also allows you to put a link on your bio that is clickable so make sure to include your website’s link.
Upload lifestyle photos.
Nowadays, brands from all industries are finding ways to promote their brand through lifestyle content, because this is what connects well with Instagram users. Lifestyle photos may show how people can use your product in their daily lives, or how the service you offer can make them happy.
Use Instagram stories.
Instagram stories feature a slideshow format and are only live for 24 hours. These stories are prominently displayed at the top of follower timelines under the Instagram logo. This increases your opportunity to gain attention and market your brand to the IG community.
Expand your reach by using #hashtags.
Using hashtags on your posts can actually expand your reach. It also increases the shelf-life of your posts in a feed like Instagram that changes fast. A way to start using hashtags is to create one for your company (i.e. #yourbrandname) and use it when posting photos in your account.
Tell your story through your caption.
Although Instagram is a visual social network, you must never forget the use of captions. The captions allow you to expand on the image and give content to your photos. Putting captions is also an excellent way to showcase your wit and engage your audience.
Avoid hard-selling photos.
Last but not the least, avoid posting pictures that come off as hard-sell. Such photos can be a turnoff to other Instagram users. To market your business through Instagram, you must promote it through creative and professional-looking photos.