In digital marketing, a blog is an excellent way to start and build your brand. By creating articles and publishing it weekly, you can attract readers that are interested in what your business offers. But writing good content isn’t as easy as it seems. That’s why we created this article to provide you the right ingredients you need to produce the perfect content.
Let’s take a look at them:
Create an Original Content
Writing original content is the first and most important rule to follow by in content marketing. As we all know, Google doesn’t like duplicate content especially when one copies them from a known source. Doing such will cause your page rank to drop and for Google to eventually penalize your website.
Think of a Strong Headline
According to the statistics reported by Copyblogger, 20 people out of 80 who have read your headline will read all of your content. This shows how important it is for a writer to conjure up an engaging headline that will attract people to read all of your content.
Report Accurate Information
If we want businessmen to know we’re one of the best internet marketing consultants in Los Angeles and experts in our field, then we should sound like one. That means providing our clients with the right information and statistics from reputable sources even in the content we publish on our blogs. As you see, accuracy builds trust with readers.
Contents are created to provide information for people who are looking for answers to their questions. This is the first thing you should consider when writing content, you need your content to provide an answer for people who have questions.
As stated earlier, an engaged reader is more likely to stay and finish reading your content. So the question is, how you can write an engaging copy? Well, you need to write something thought-provoking. If you provide content that can spark a flurry of comments from readers, the search engine will notice your blog and your site.
Add Images and Videos
Another way to engage readers is by putting pictures and videos in your content. Visual aids make articles more attractive, and some people learn better by seeing. That’s why it is important to use videos, pictures, or diagrams that will help you illustrate your points. Aside from that, visual aids can add value to your content.
Grammar is Important
Last but not the least, if you want your blog to appear professional, grammar is important. A blog with articles that have excellent grammar looks professional and are likely to appeal to readers. On the other hand, articles with poor grammar and bad sentence construction can bring bad reputation to your blog and affect the brand.