“Finding the right keyword” is the key to a successful SEO strategy. As the best internet marketing consultants will say, choosing your keyword can either break or make your SEO strategy. This is the reason why it is important for any SEO specialist to provide the client with the right list of keywords that are relevant to their business and have a good amount of search volume.
That’s why for today we’re going to list down five of the best keyword research tools you can find on the web:
Best Keyword Research Tools
Google Keyword Planner
Google Keyword Planner is a free Adwords tool that is designed for advertising. However, SEO experts also use it to research new organic keywords. Through this tool, the user can also get the search volume and traffic forecast of specific keywords. The tool will also show historical statistics and information on how a keyword list may perform, which makes the best tool to use for your keyword research.
Google Trends is another free tool from Google. Through this tool, users can compare the volume of searches between two terms to know which particular keyword attracts more searchers. The tool also allows users to enter multiple keywords and filter them by location, category, and search history. Once it has generated the information you enter, it will give you results that will let you distinguish how much web interest there is around a particular keyword and where the traffic is coming from.
Moz Keyword Explorer
Moz’s Keyword Explorer is an advanced keyword tool that can analyze the competitiveness of a keyword. Aside from providing results regarding a keyword’s search volume and difficulty, this tool can also show a relative CTR of the organic results on a SERP and display a combination of all keyword metrics. It will help you understand better to why certain pages rank in SERPs based on its link and social data.
SEMRush is a powerful and versatile keyword research tool that lets users observe their competitors’ keywords and look for opportunities to improve their keyword’s position in Google and Bing’s organic search results. The tool will also let you gather in-depth information like the keyword’s CPC, search volume, trend, its number of results and ad copies. You can also use it to research long tail keywords and find related keywords and phrase matches.
Keyword Tool.io is a free keyword research tool designed for users who are only looking for a list of long-tail keyword suggestions related to their primary keyword. The tool uses Google Autocomplete to generate and create a list of relevant long-tail keywords suggestions. These recommendations are based on a few different factors to help you understand what people are searching for around your topics. This is the reason why bloggers also use this tool to search for their blog post titles.