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An essential part of your Amazon listings is the Buy Box. Around 80% of all sales made on Amazon is done through the Buy Box. If you’re an online business looking to improve profits from Amazon, it’s time to put a focus on making the Buy Box work for you. As a digital marketing company in Los Angeles, Cybertegic can help guide you.

The Buy Box is Amazon’s point of purchase. It appears at the top right side of the ‘Product Details’ page. This helps make your products more visible to Amazon customers. Being able to be seen right away can help customers make that choice to purchase a product from you, a huge advantage. Here’s what you can do to improve your chances:

Keep Your Buy Box Eligibility

Online shopping with hands reaching out.

If you want your products to be eligible for the Buy Box, you must have a Professional seller account on Amazon. You need to have been trading for at least 2-6 months, or you can use the Fulfillment by Amazon service. You must also have:

  •         A history of successful sales
  •         Having good customer metrics
  •         Excellent customer service

Maintain Competitive Landed Prices

Landed price is the price of your product plus the charges for delivery. To make full use of the Buy Box, you’re going to consider what price you’re going to charge. Make sure the prices that you post will be competitive. Study your current prices along with the prices that your competitors to find out what your landed prices should be.

Have New Items in Stock

The Buy Box only features new products. To be able to utilize the Buy Box completely, you must make sure you’re selling new products so Amazon can be confident that you’re selling products in top shape and quality.

Get Good Feedback from Customers

If your business continues to get positive feedback from your customers, then Amazon would be more inclined to offer you Buy Box to use. Keep your customers happy, respond to their queries right away and make sure they can get what they’re looking for right away whenever possible.

Make Sure Enough Products are Available

If you have the opportunity to use the Buy Box, it’s important that you be able to handle the demand for your products. Especially for your fast-selling products, keep an ample supply ready.

Utilize Fulfillment by Amazon

Amazon delivery arriving.

By using the Buy Box, you can make use of Fulfillment by Amazon which allows Amazon to handle the dispatch for your items and the customer service. This helps you win by letting your customers be handled by the well-known customer service provided by Amazon.

With our tips, you can make good use of the Buy Box for your business. Should you need the assistance of a digital marketing company in City of Industry, Los Angeles, you can count on Cybertegic to guide you. For more information on Amazon marketing and other internet marketing strategies, check out!


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