Brand marketing is an important strategy if you want your business to be successful. Aside from knowing the basics, one should also be able to keep up with the marketing trends to be able to apply it in their strategy. Only then can a marketer say that he is doing the right brand marketing.
That’s why for today’s article, we decided to list down top five ways you can improve your brand marketing strategy:
Content has even become more important in 2017 than it was in 2016. The key to making an effective content for brand marketing is to keep creating new and exciting copies to make sure that your brand stands out from all the others. This is the reason why the best internet marketing consultants suggest that it is important to focus on content innovation this year. One way to do this is to be able to find ways to personalize your content.
The year 2017 is a big year for live streaming. In 2016, Facebook launched a live streaming service which is known as Facebook Live. Twitter has also upped their live streaming by making it easier for users to access live streaming directly from their app, without the need to access Periscope first. With these two major social media networks focusing on live streaming, there is no better time than now to start considering live streaming as a part of your marketing strategy.
If you have an Instagram, then you have heard the terms “influencers” and “influence marketing.” Influencers are users with thousands of followers, who are contacted by businesses or marketing officers to promote their products. It is basically a next-level word-of-mouth marketing and happens to be the best form of promotion. Partnering with an effective influencer can play a crucial role in your brand success and can open new opportunities for your business.
Humans are 90% visual beings. According to science, half of the human brain is dedicated to visual processing information, which allows humans to have a remarkable ability to remember pictures. This is the reason why visual presentation is important in any business. Fresh and creative visual contents, when used correctly, can be a very effective way to capture attention and allow you to build brand reputation. In short, you should consider visual presentation as an investment.
Constant Social Media Presence
Having a constant social media presence is a great way to build your brand reputation. It is also stated that having an active social media presence online plays a significant role in improving your ranking. Social media can also offer your business the perfect way to attract your audience’s eyes to build brand awareness. According to a study conducted by Social Media Examiner, 75% of marketers stated that they have seen an increase in traffic from social media marketing. Posting new and regular quality content then can boost your online stats.