Video marketing has come along way. It has become one of the most effective and powerful promotional tools for businesses to promote themselves. But video marketing can only be effective if the videos are interesting enough to become viral.
If you’re wondering how you can do this, then we at Cybertegic, one of the best internet marketing consultants, have listed down five of the best tips you should consider when creating marketing videos:
Tell a story.
A good marketing video has a story to tell. It’s not all about the brand or the product, it should have a story that people can empathize with. Humans are emotional creatures, and they are likely to correlate with something that stirs up their feelings. This is the reason why most videos that feature family, friends, or pets often go viral compared to those who are product-focused. As the Digital Marketing Institute said, marketers should be able to utilize the emotive power of video marketing to be able to appeal to their customer’s needs and wants.
Use the first few seconds wisely.
According to the research done by Visible Measures, 20% of viewers are likely to click away or stop watching a video in 10 seconds or less if they are interested. To cut it short, a good video must be able to spark the audience’s curiosity within 10 seconds by either asking questions or using teasers that will get their attention right away. Your video should be able to immediately answer the question of the viewer to why he should watch it.
Create an attracting title.
A good video must have an attracting title. It should be eye-catching and thought-stimulating to grab users’ attention and urge them to watch the video. Make sure to use relevant keywords in your title. Such strategy can help your video to show up on search engines when users are searching for the topic. This also includes putting a good description to further to pique their interest.
Don’t forget the SEO.
Google loves videos which are optimized, and this is the exact reason why an effective video marketing campaign should include SEO. Pay attention to how you write your video’s description, make sure to tag relevant keywords and present a unique title. It is also important to enable embedding on your video which can help increase the likelihood of getting inbound marketing links.
Include a call-to-action.
Similar to blog posts and content, your video ads should have a call-to-action at the end to invite the viewer to either visit your website or sign up a newsletter. In the first place, this is the reason why you created a marketing video to make people know about your brand or product, so it is practically normal to have a call-to-action either in your video’s content or description.