It’s 2018 next week, and what better time to start on your digital marketing strategy than now! We all know that the digital marketing is an ever-changing industry. One must learn to adapt to its changes and learn how to apply the new marketing trends into their account. To help you do that, we are naming three of the fastest growing trends in the world of digital marketing — which we’re pretty sure will take over next year.
According to Google, voice search was the fastest growing form of search in 2016 as people become more reliant on their mobile phones. It was also said that 41% of the adults use voice search and depends on virtual assistants like Siri, Alexa, Cortana, or Google Assistant on a daily basis. In fact, 20% of all mobile searches are voice-based. And that data alone was enough for digital marketing experts to pay attention to Voice SEO. It is considered a valuable tool that can soon dominate the digital marketing world.
That being said, optimizing for voice search SEO requires a slightly different tactic compare to traditional SEO. This includes paying attention to your site’s mobile-friendliness, creating content for featured snippets, focusing on long-tail keywords, and considering the use of natural speech patterns.
Humans are visual beings, that’s why it’s not surprising that visual content marketing is the most successful form of communication in the industry. And the use of visual communication continues to grow. It was even predicted by Adweek that by 2018, 84% of all marketing communication will be visual, whether that be images, infographics, or videos.
Here are some statistics to prove that:
- Facebook posts which include images produce a 650% higher engagement rate compared to regular text posts. – Adobe
- Publishers who use infographics are said to grow an average of 12% in traffic more than those who don’t. – Medium Corporation
- Articles with images are likely to get 94% engagement than those. – Social Media Examiner
- A study also showed that using video on landing pages can actually increase conversion by 80%. – Eyeview Digital
- Social media or blog posts with videos are three times to attract more inbound links compared to plain text posts. – BrainShark
There’s a saying that goes “it’s not what you know but it’s you who know,” and this generally applies to influence marketing. Marketers have known the commercial value of influence for as long as there have been celebrity product endorsements. Influence marketing is known as the practice of engaging and building relationships with individuals who are known on the web or social media channels. These individuals are called influencers, and they usually have thousands of followers.
Influencer marketing allows a company to work with the influencer to endorse their product to generate content and build brand awareness. Gone are the days when only Hollywood celebrities can endorse products. Influencers or internet celebrities are now the thing.
Considering these three, marketing is likely to focus on engagement and attracting the audience in 2018. It is about building the brand and being able to adapt to how people search the internet. For more news about the latest digital marketing trends, you can visit Cybertegic Blog and learn more from the best internet marketing consultants.