Content may still be the king, but we all know that content is taking another step by adding more visuals. According to Social Science Research Network, 65% of people are visual learners, which makes visual content the most efficient and engaging way to attract audiences.
If you’re new to visual marketing, then here are some tips from the best internet marketing consultants:
Use your own images.
With hundreds of images circulating in the web and being uploaded as stock photos, the importance of using your own pictures has become vital. Using your own images showing your brand adds an element of authenticity and are likely to stand out more than the rest. However, this doesn’t mean you need to completely rule out using stock photography. If you have limited resources and stock photography is your only option then at least, be creative. Edit the stock photo by using tools like Photoshop or GIMP. There are also easy-to-use web-based graphic design tools like Canva, PicMonkey, or Venngage that you can use.
Infographics is a graphic visual representation that simplifies information in a visually engaging way that attracts people and allows them to quickly understand something. This is the reason why infographics tend to work well. In fact, studies show that infographics are likely to get shared three times more than any other form of content on social media. People love data, and infographics make it even easier for them to understand the numbers and statistics.
Use your videos to connect with people.
Videos have become the hottest content marketing trend. Cisco even predicted that by 2019, videos will account for almost 75% of all mobile traffic data. So if you want to integrate video into your online marketing strategy and work, then you must create valuable content that connects to your audiences. One way to do this is through storytelling. Create mini-stories around your product or service that focuses on your key messaging points and highlights essential benefits. People often react to something they can relate to, and this is what you should do when creating your video ads.
Visual instructions is a must.
Visual instructions are a series of images that provide guidelines which your fans can follow to complete a simple task. Like a tip or instructional post, visual instructions are easy to understand and are highly shareable. They target audiences who aren’t big fans of instructional videos and would instead prefer to follow instructions from an image context.
Have fun with memes.
Last but not the least, visual marketing is all about creating the trends. Memes are funny images that aim to convey ideas, messages, or personal comments regarding cultural issues and trending topics. The best thing about memes is that they can create a tremendous emotional connection with your audience through laughter and entertainment. They are amusing and cater to a younger audience, but make sure to use the right meme that would resonate with your followers and brand.