The year 2017 was a big year for SEO. There was the release of Google’s Fred update and the continual growth of mobile search. To help us with our strategies this 2018, we’ve decided to list down the SEO highlights that happened that year.
During the past weeks, we’ve included “voice search” into our posts. As digital marketing experts have predicted, voice search will play a prominent role in SEO. With people starting to use voice assistants such as Siri, Cortana, and Alexa when searching things on the internet, Google has claimed that it was not impossible that by the year 2020 more than half of the queries will be voice search. With that said, it’s best to start doing your voice search SEO as soon as possible.
It was in March last year that Google released an update which they called “Fred.” The update shook the SEO community, targeting thin, affiliate-heavy or ad-centered content. Majority of the blogs affected were those that have low-quality posts or pages created with the main purpose of generating ad revenue. The Fred Update made it clear that Google wants sites that have a good user experience, and filled with in-depth and engaging contents.
Years ago, the best internet marketing consultants were vying to get to Google’s position one. However, Google introduced featured snippets, giving birth to Position Zero. It is placed above all regular search results, showing the featured snippets, a bulleted form of important questions and answers. If a website happened to be displayed in the featured snippet, it would be shown twice in the SERPs if it also managed to make it into Google’s first page.
Mobile search has taken over desktop search. In a report made by Smart Insights, they noted that by the end of 2018, 71% of people in the U.S. use their mobile phones to surf the Internet. Google said that users’ experience on mobile should be as seamless as it is on the desktop, and if possible much better. To add to this, Google released Mobile Sites certification for web developers in April 2017. It’s a test that makes sure developers and designers know how to create a great mobile site for users
Upsetting-Offensive Content Flag
For the past years, the number of “fake news” articles circulating the web is alarmingly increasing. The issue had become more serious when people started blaming Facebook and Google for making them viral. That’s why in 2017, the two networks decided to work on the issue. Google introduced the “Upsetting-Offensive” flag. Using the data taken from human “quality raters,” Google hopes to teach its algorithm to spot contents and pages with offensive and incorrect information.