Internet marketing companies that regularly post blog content can help bring in 55% more traffic to their websites. It’s a good way to increase awareness of your brand, enhance your business’ credibility, improve search engine rankings, and generate leads and conversions. As a digital marketing company in Los Angeles, Cybertegic knows this to mean that quality blog content is always a must.
If your company is in need of help in creating future blog content or it’s your company’s first time making a blog post, here are a few tips for you to get started on making quality content:
Look for Recent Trends
Social media channels like Twitter and Instagram can help you get a better idea of what’s trending at the moment. Hashtags are meant to help people stay tuned to what’s currently hip. Regularly check your social media and try to write topics about those trends.
Consider Guest Posts
Inviting a guest blogger to write a few posts on your blog can be an effective resource you can use to create new engaging content for your current audience. It can also help improve your search engine rankings, and it can also improve traffic to your website and for your guest blogger.
Check Your Social Media
Social media can help you find out what’s trending and what’s not. As we mentioned earlier, another way social media can help is by allowing you to reach out to your audience and target market. You can find out more about them and what they’re looking for from your products/services by posting questions or surveys on your social media pages.
Make Use of Google Alerts
For new topic ideas, you can set up Google Alerts to send you topics through your inbox as often as you need. Enter the keyword that you want to target. Once you start getting alerts, you get your ideas and start writing.
Try Different Writing Styles
The way you say you your message or pitch can have an effect on how people read it. Your blog post should be able to reflect your strategy, add value to your brand, and be entertaining for your readers. To capture your audience’s attention try things like changing the tone, adding a personal touch, evoking emotions, etc.
Read Forums in Your Industry
Fresh content and new ideas can come from a lot of sources, including forums about your industry. Like how social media channels can help, reading industry forums can help you check what people are asking or talking about in your industry. Reddit, LinkedIn groups, Yahoo groups, and other similar websites can offer you more insights.
Encourage Reader Feedback
Listen to what your customers have been telling you! Look for their comments or questions on your social media, email, or company forum. You might get a new idea from the very people who are reading your content.
With these tips, you can generate better content for your blog posts. If you need more help with your internet marketing efforts through SEO, PPC, and social media, check out Cybertegic.com!