We previously created a list of the top three digital marketing trends in 2018 which includes voice search. In a recent report, Google stated that 20% of mobile queries comes from voice searches, and the ratio of voice searches continues to grow by the minute faster than type search.
With that in mind, the best internet marketing consultants are starting to speculate that Google is putting mobile first before desktop. This might bring up some changes on SEO, like:
A more mobile-focused SEO
Focusing on long-tail keywords
Searching for voice and through typing are two different things. When it comes to voice search, users speak natural-sounding phrases and questions instead of just throwing in a few words. This makes short-tail keywords likely less relevant in voice searches. The long-tail keywords then are now more important. You can also use the tool called “Rank Checker” to help you in researching voice queries.
Creating conversational contents
When it comes to SEO content, the voice search trend means writers should rethink on how they create their content. The first step to do that is to understand the users’ conversational speech and apply such way when writing articles. Second, people who use voice search are likely to have more urgent things in mind. These are likely questions to help them solve problems or accomplish tasks. How-tos, FAQs, and tips are usually the best type of content for voice searches, so focus on those.
Location becomes important
Voice searches happen to be more location-focused than typed-queries. E-commerce stores should set up their site correctly, especially if they run a local business. Register your website on Google My Business and put all the details needed, and make sure they are up-to-date. Put a unique description of your business, select the right categories, and upload at least five high-quality photos. It’s also important to use your site’s microdata because this can give your website a ranking boost.