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Google’s Tips to Optimize Content

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Voice search is the next big thing to come on the internet. Search engines are now running updates to change their algorithms for voice search. In a Webmaster Central Hangout last January, Google’s Webmaster Trend Analyst John Mueller answered a series of questions about how one can optimize their content for voice search.

And as one of the best internet marketing consultant in Los Angeles, we’re sharing this vital information with you. Here are Google’s on how one can optimize their website’s content for voice search:

Structured Data

Structured Data

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In last year’s Pubcon, Gary Illyes encouraged web developers and publishers to integrate structured data into their websites. When asked why Gary responded by saying that Google would be coming out with new features in 2018 that would need it. Making a website content voice-assistant friendly may be one of those things. As experts know, Google uses structured data to find out and understand what a page is all about.

Featured Snippet

Featured Snippet

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The featured snippet is one of Google’s newest features. It displays on top of Google search results which shows a summary of an answer to a user’s query. This summarization comes from a webpage and includes the page’s title as well as the URL. Featured snippets often appear in voice search results, so if you want your page included in a featured snippet, then the best way to do it is to make your content organized.

Natural Content

Natural Content

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Believe it or not, content is still the king. For John Mueller, writing natural content can help you to optimize your website for voice search big time. He encourages publishers to focus on writing content in a way that can be read aloud. That way Google and other search engines would understand the context of your website better. Such content typically provides answers to questions that voice search users ask, giving you a higher chance to appear on top of the search result page.

Easy-to-Read Content

Easy-to-Read Content

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Another thing John Mueller suggested is for websites to provide content that gives a direct answer to a user’s typical question. The paragraph should be able to give a clear answer. Although it may appear as a basic bit of advice, such tip is important especially now that search engines are slowly shifting their focus to voice-search queries. So the next time you update your website, include an FAQ page or add instructional articles to the blog related to your business’ service or product.

Never Over-Optimize

Never Over Optimize

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Last but not the least, never over-optimize your website for voice search. Like SEO, Google knows when you’re going overboard. One example is a doorway site with all the question variations and Q and A pages that have a low value. These sites usually don’t have a lot of vital information and are just created to target one specific query.

Source: https://www.searchenginejournal.com/voice-search-optimization/231319/

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