Global search engine optimization may be the most important, but as users start to depend on their smartphones to track locations and business, marketers have seen what local SEO can do. According to an article posted in HubSpot, 50% of consumers who conduct a local search on their mobile phone is likely to visit the store on the same day. This just shows how your local business visibility can actually serve as an advantage over your competitors.
So if you want to improve your local SEO, here are three essential tips on how you can improve your local SEO:
Sign up for Google My Business
One of the simplest and best ways you can improve your website’s local SEO is by signing up and claiming your Google My Business profile. Google My Business (GMB) is a business listing that shows up for local searches. To set up or claim a listing, your business or e-commerce store need to have a physical location and street address. Furthermore, you need to optimize your profile by putting your business category, contact information, images, and business hours for a big boost in local search.
Google has increased the importance of Google My Business because users now depend on their mobile phones and GPS to track down the location of businesses. As an action plan, any business information that was input in Google My Business will also show up on Google Search, Google Maps, and Google+.
Place a map to your location on your website.
Aside from putting your business address to your website contact information, it is also important that you include an actual map on your site to show visitors your exact location. You can do that by adding a simple Google map with a marker of your location to your website’s contacts page.
You can also put the following information on your website to help boost your local SEO:
a.) phone call links for direct calling
b.) store opening and closing hours
c.) driving directions to your location by citing well-known landmarks
d.) links to your social media accounts — Facebook, Twitter, and Google+
Create Local Business Profiles
Lastly, work hard to establish your business presence on popular review sites such as Yelp, Yellow Pages, and of course, Google+. As the best internet marketing consultants confirm, Google takes reviews of businesses seriously to help searchers looking for personalized information. It will also help your site to rank up in search results. Plus, each local profile that performs like another platform for local visitors to check. This creates an incredible opportunity to improve local SEO and acts as a social proof which could help drive people to your website.