Using the right keyword for your e-commerce website can do a lot of things for your business: drive traffic, increase sales, and rank on top of search engines. But it is not that easy to find the “perfect keyword” to attain these things. With that in mind, we created a list of tips to help you with your keyword research.
Here are four helpful tips so you can choose the right keywords for your website that actually converts:
TIP #1 – Know your market.
These keywords that your customers are likely to use are terms related to your business, product, or service. For instance, if you offer digital marketing services, one of the possible keywords a potential client might search for is “best internet marketing consultant” or “digital marketing consultant.” These two examples describe your business as it is. Clients can also use terms such as “SEO marketing” or “social media marketing” to look for the specific service you need. Then list down as many of these possible keywords.
TIP #2 – List down your competition.
Do research about your industry and make a list of your main competitors. Visit their websites and study the keywords they are using in their metadata especially in their meta-title, meta-descriptions, and meta-tags. Go over their content and identify the keywords they are targeting. Doing this will not only help you get an idea about the keywords you can use for your website but can also tell you the possible keywords you might have forgotten to include.
TIP #3 – Include long-tail keywords.
Long-tail keywords refer to a combination of three or more words or phrases. Although long-tail keywords have lower search volumes, they generally attract more relevant traffic than generic keywords. They are less competitive, which also means they are easier to rank. Choosing long-tail keywords can also help you specify a product or service your business is offering.
But aside from that, long-tail keywords may give you an advantage over competitors. With voice search slowly taking over the mainstream, long-tail keywords have also gained popularity. Since voice queries have more conversational words and are longer, long-tail keywords work best for these queries. This is why SEO specialists encourage their use as secondary keyword targets.
TIP #4 – Use a keyword research tool.
Lastly, if you already have a list of the possible keywords you are planning to use, the next step you need to do is check their search volume and competition. You can quickly do this by using keyword research tools. These keyword research tools work by gathering data on keyword volume and trends, as well as keyword competition, similar keywords, and more.
You can check a list of the five best keyword research tools in the article we posted last week.