In this digital age, everything goes in and out of social media networks. This is why it is considered one of the best marketing channels for entrepreneurs. And the best thing is that it costs less than other marketing channels like PPC or SEO. But for one to be successful, you should gain followers to support your page.
That’s why for today’s article, we at Cybertegic, the best internet marketing consultant in Los Angeles, have listed down five tips on how you can increase your business’ social media followers:
Promote your social media accounts.
The best way to increase your followers is to promote your social media accounts to your website visitors. You can add a social media widget on your website or call-to-action buttons leading to your social media pages. Another thing you can do to is to run a promotion, give discounts or freebies to people who will like your Facebook page or follow you on Twitter and Instagram. This strategy works effectively especially for those starting to build a following in their social media accounts.
Post content at optimal times.
According to a study made by CoSchedule, there is actually a perfect time to post your updates on social media channels so that more people can see it. In their post, they stated that the best time to post content is from 1:00 pm to 4:00 PM, especially on days like Thursday, Friday, Saturday, and Sunday. During these days, most users are active on their social media accounts and are likely to check their newsfeed for new posts.
Engage with your followers.
If you want your followers to increase and stay as subscribers to your social media accounts then always remember to interact with them. Users feel important when you respond to them genuinely, this builds a connection and strengthens your relationship with your customer or follower. It also creates positive feedback from other people, seeing that you are replying to comments and reacting to what your followers have to say about your posts and business.
Keep up with the trends.
One way to gain attention from social media users is by sharing posts about current trends. Search for interesting and trendy things connected about your product. For example, if you’re selling shoes and have your own Facebook page or Twitter, you can share Vans’ partnership with Van Gogh Museum in Amsterdam. They recently released a collection of sneakers inspired by Van Gogh’s painting including the Sunflowers, Skull, Almond Blossom, and his Van-Gogh’s self-portrait. This is one interesting topic that will certainly catch your target audience’s eye.
Reach out to influencers.
Reaching out to influencers can help you not only in increasing your followers but can also boost your traffic and your sales. These influencers can mention your business or feature your product on their page, showing it to his/her followers thus reaching out to possible customers. The best thing about influencers is that you can hand-in-hand work with them, provide products and work as their sponsors, and in return, they will market your products for you.