No one can doubt the power of social media and the influence it can give to millions of people. Through the years, we’ve witnessed success stories from all over the world on how social media channels have helped their business succeed and grow.
That’s why for today, we’re putting the spotlight on to seven of the best social media sites for your business:
Facebook is said to have 1.47 billion daily active users, which makes it the most popular social media platform and the perfect channel to market your business. Using Facebook is a great way to increase your brand awareness, website traffic, and can also improve your customer relationships. The best thing about this social media giant is that it features a well-developed advertising platform, allowing users to target by age and gender, employment, interests, and purchasing behaviors.
Instagram is a photo and video sharing social media platform which is said to have 1 billion daily active users. This makes it a great channel to show the pictures of your products to attract potential buyers. It is also a social media channel that can help you grow your followers and improve your brand awareness. Like they say, humans are visual creatures and pictures attract them more, thus making Instagram the best platform to post the eye-catching images of your products and services.
Pinterest is a great social media platform if your business falls under the creative industry — such as fashion, food, and events planning because of its top searches. These top searches include how-to-articles, food recipes, event ideas, interior designs, and outfit ideas. In 2017, it was reported that Pinterest has more or less than 200 million active monthly users. It is a great platform to boost your blog posts and attract readers.
LinkedIn is a B2B social media platform and also has an employment-oriented service. It has 250 monthly active users and offers a professional social media platform for business professionals. Each user gives information about their job positions, employers, and work email addresses. So how can it help your business? Well, LinkedIn is the perfect platform for companies which offers services to businesses such as marketing services. It is the ideal channel for lead generation as well.
Google Plus is a social media platform owned by Google, which the best internet marketing consultants says can help increase a website’s SEO ranking. Experts say that posting on Google Plus on a regular basis will help Google’s Search Engine to know more about your business and your site, and can thus improve your page’s ranking. Aside from that, Google Plus has over 300 monthly active users, providing you with a large audience to market your business.
Internet users are more likely to watch a video rather than read an entire blog post about certain topics, especially guides and how-tos. This is what makes Youtube, the most popular video and social media platform in the world. Aside from the fact that it has an astonishing amount of 1.8 billion monthly active users, Youtube allows you to upload your video marketing contents for free. It can also allow you to advertise your business through Youtube ads.
Yelp is defined as a crowd-sourced forum but can also be called a review site that people use to know more about the performance of businesses. These reviews can come from people who have either worked in the company or have tried the service/bought a product. Thus, most companies work hard to have good reviews on this site to maintain a good brand image. Yelp has apparently more than 100 million active monthly users by January 2018.