Starting a business whether online or not can be tough; even the best internet marketing consultants will agree to that. The internet may have millions of users aka potential customers, but you will need to break through the thousands of competition. That’s why as early as possible, you need to promote your business through all marketing channels out there. One of which, of course, is Facebook.
Throughout the years, Facebook has shared countless stories of businesses who became successful by promoting through their pages. And the best thing about it is that most of them are small scale. With that said, here are the ways having a Facebook page can benefit your business:
It promotes your brand.
In the second quarter of 2018, it was reported that Facebook has over 2.23 billion monthly active users. That statement alone should make you think that having a Facebook page for your business is indeed a great idea. It has a large market where you can introduce your service or product and allows you to actually find the people that are looking for what your business has to offer. That is what makes brand marketing easier and rewarding for most people.
It gathers leads.
Attracting attention from new Facebook users, and gaining new likes and shares, is also a sure way to gather new leads. You can also use Facebook as a means of promoting discounts or giving freebies to attract your followers to visit your e-commerce website. This then increases the chance of them buying your products, thus increasing your traffic and sales at the same time. Just make sure not to spam your followers with the same posts, or it might backfire your strategy.
It lets you build relationships with customers.
Aside from building a customer base, creating a Facebook page also gives you the chance to connect with your customers and improve your relationship with them — resulting in brand loyalty. A successful entrepreneur knows that sometimes it’s not all about finding new customers and convincing them to buy your product or service, it’s about taking care of your current customers and keeping them. That way you can be sure that your sales are growing, with it coming from new customers and returning customers.
It generates sales.
Ever since Facebook introduced the Shop/Market feature for Pages, many users, especially Millenials have preferred it as their medium to search for the products they want to buy. Gone are the days where you can only buy on Amazon or eBay. Now, you can also buy anything you want from Facebook. There are millions of resellers that have their Facebook page with Shop, promoting their products and allowing users to quickly see and purchase them without the need to visit their website. It is much more convenient.
Best of all, promoting on Facebook is free! You can create your business Facebook page and build your shop, post your products all without costing a dime. That’s a big help for start-up businesses who can’t compete with the marketing budget of larger competitors. Later on, you can boost your posts for a few dollars to engage more users.