As one of the best internet marketing consultants in Los Angeles, the common question our clients ask us is how one can make their e-commerce business successful. Well, there’s no actual recipe for it, but there are tips that can help you, and that’s what we’re going to discuss for today.
Here are tips on how you can make your e-commerce business successful:
Take your time before launching.
The most common mistake most entrepreneurs make is that they rush to launch their new e-commerce website. What you must remember is that you must make sure that everything is well before launching your website in public. Launching a website is similar to opening a physical store, everything must be planned thoroughly. No one wants to mess up the first day of their store, right? That’s why it is important to test every pages and element of your website before its launch and take your time doing it.
Prioritize user experience.
Most people think that only the products and competitive prices matter so one can make a sale through an e-commerce website. Of course, product niche is important as well as right pricing. However, the user-friendliness of the website is important too. Your users are likely not to stay or buy on your website if it’s hard to navigate. Here’s a small tip, feature simplified shopping carts to provide an easy but secure checkout process for your customers.
Optimize it for mobile use.
Mobile-friendliness is important if you want your e-commerce website to be a success. According to a report made by BlueCorona.com, 52.2% of all the global traffic came from mobile phones, with an increase of 1.9% from 2017’s record of 50.3%. This is enough of a fact to tell e-commerce entrepreneurs to focus their attention on the mobile-friendliness and compatibility of their website. This also includes searching for Voice Search Optimization.
Give importance to SEO and social elements.
To make sure that Google and other website engines will crawl and check your website’s blueprint, it is important to make sure that all pages are properly SEO-optimized. SEO efforts are made to ensure that Google won’t have a hard time reading your website so that they can refer it to search users in the future. Such efforts also increase the chance of your website to rank on SERP. Aside from that, also remember to add social elements to connect with users and customers.
Never forget to use tools.
Lastly, make use of digital marketing tools that are found on the internet. These tools we are referring to include Google Analytics, Google Adwords Keyword Planner, Google Search Console, Google PageSpeed Insights, Moz Bar, SEM Rush, Screaming Prag, and SEObility. The tools will help you further analyze your website, to see what’s wrong and what’s working, and determine what you have to improve. And the best thing about them is that they are for free.