Are Facebook ads really working? Are they worth the investment? Do they really convert to sales?
We often see these questions in digital marketing forums submitted by users who just started their Facebook Page or Shop. But here’s a question you need to ask yourself first — are your Facebook ads optimized?
No matter how much budget you put into your Facebook ads, it won’t convert to any sales if they are not optimized correctly. So before you question the effectiveness of the ad itself, you might want to learn how to optimize them first.
Here are five important tips you might want to start doing to optimize your Facebook ads:
Visuals are important.
Like we always say in our blog posts, humans are visual creatures. We are always attracted by what we see, and this is the reason why the images or visual contents you use for advertising should be eye-catching. You see, pictures are likely to stay in a person’s head than words and can quickly get their attention as long as it sparks an interest. Facebook allows you to use different kinds of visual content such as images, videos, and presentations. In fact, Facebook even has a feature where you can create your own slideshow ad for your business.
Content is everything.
Whether it is SEO or Facebook ads, content plays a vital role. Content is where you strike up a conversation with the audience, persuading them to click the ad and check out the product on your Facebook page. Similar to SEO, you might want to include relevant keywords such as your product’s niche. Aside from that, you can also add hashtags to help searchers find your posts. Also, make sure that your content has all three “S’s,” which are simple, short, and straight to the point.
Target the right audience.
Once you have the visual presentation and content, the next thing you have to make sure is that your ad is being shown to the right people. Setting your ad to the right set of audiences is the key to a successful campaign. For example, if your Facebook page is selling summer dresses, you will want women to see it rather than men because that is your market. That’s why it is very important to set the target audience of your Facebook ads, either by age, gender, location, and interest. You can do this through Facebook Audience Insights.
Set a schedule for your ads.
In blog-posting, there are certain hours in a day that we call golden hours, these are the hours when more searchers and readers are browsing through the internet. Those hours are the best time to post a new blog article so we can make sure that it can gain more views and likes. The same goes for Facebook ads. There is a feature in Facebook called Ad Scheduling it and allows you to set the days and time you want your add to be served.
Always include a call-to-action.
Call-to-action acts like a prompt note for the audience to check your page or website. This is why the best internet marketing consultants refer to them as the determining factor for the audience to buy your product. One of the best features that Facebook Ads have is that it allows a Page owner to choose a call-to-action in their ads. These call-to-actions include phrases such as “Book Now,” “Download,” “Learn More,” “Shop Now,” and “Sign Up.” You can find this feature in the Ad Setup Menu.