SEO is an important pillar of digital marketing, as the best internet marketing consultants would say. Without SEO, it is impossible for a website to appear on top of the SERP (search engine ranking page), and much less likely to gain traffic and increase its number of visitors. This is the reason why there are so many SEO tools offered in the market.
However, not of all us, can afford to buy all of them. Luckily, the internet offers us several but very efficient SEO tools that can help us big time.
Here are seven of the best SEO tools you can use for free:
Google Analytics is the most vital tool in digital marketing. It can provide important statistics and details about one’s website such as the number of traffic and visitors, impression, and bounce rate, as well as leads, and the statistics of organic search and paid search.
Google Search Console
Google Search Console, formally known as Google WebMasters, is a tool that can help you optimize and enhance your website’s user experience. This includes helping you determine the mobile usability of your website.
Google Adwords Keyword Planner
Google Adwords Keyword Planner is a useful tool in determining the right keywords for your website or campaign. It gives you valuable insights into the keyword you want to work on, including the monthly volume searches and its competition based on paid advertising or PPC.
Google PageSpeed Insights
Google PageSpeed Insights is a free web-based tool where you can enter your website’s URL for a quick analysis. The tool will then provide information about the page’s loading speed and the website performance for both desktop and mobile. It will also list down the issues it has found.
Moz Bar is an efficient tool that can generate a website report and page analysis in seconds. The data it provides includes the website’s page elements such as metadata, the site’s general attributes, its link metrics, and its HTTP status.
Screaming Frog is an intelligent website crawler tool which identifies a website’s errors and issues by running a program that allows it to crawl the site like a search engine. It can find broken links, audit redirects, analyze page titles and metadata, and many more.
Copyscape is an online plagiarism checker that can help you determine duplicate content on your internal website as well as check if other sites are stealing your content. All you need to do is input your URL and Copyscape will generate the results for you.