If you own a small business and are starting to do digital marketing, then you definitely made the right choice. As what Bill Gates said, “if your business is not on the internet, then your business will be out of business.” But digital marketing is a big world. So to help you not to get overwhelmed, we decided to list down a few simple tips.
Here are five digital marketing tips that can help your business grow:
Optimize for mobile.
According to the best internet marketing consultants, 60% of buyers will be purchasing products using their mobile phones in 2020. This is why you should invest in your website mobile optimization. When building your website, make sure that your website designer or developer has chosen a template or theme that is mobile-friendly. Google is strict when it comes to the mobile-friendliness of a site.
Focus on content marketing.
Content has always been king. But it has come in different forms that you actually need to know what works and what doesn’t. Content doesn’t only refer to blogs and press releases anymore, there is also the infographics and video content. In 2018, video content has made a remarkable effect in the digital marketing world. According to Wistia.com, visitors are likely to stay longer in a webpage with a video compared to pages who don’t.
Connect with your customers through email marketing.
For your business to grow, the very thing you need to do is to take care of your customers, especially the returning ones. You need to build a connection with them, and you can start doing this through email marketing. Give them exclusive discounts or freebies.
Build your brand on social media.
Social media has paved the way for many small businesses to grow big time. Through social media channels like Facebook, Twitter, Instagram, Youtube, and Linkedin, companies can create a personal connection with their customers and can widen their reach. Furthermore, internet users nowadays tend to check a business’ social proof before purchasing a product or subscribing a service package from them.
Encourage customers to generate content.
Last but not least, you should encourage users to generate content. The years 2019 and 2020 will focus on UGC or user-generated content, especially in brand marketing. People will likely trust your business more if it has good reviews from your customers. Like what business magnates will say, people trust people not logos, and this is especially true for small businesses who are just building their brand.