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How Can SEO Affect PPC?

5 Simple Digital Marketing Tips

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SEO (Search Engine Optimization) and PPC (Pay-Per-Click) may be two entirely different fields. But according to the best internet marketing consultants the two are both considered as keys to a successful marketing strategy.

To give you guys a quick recap, SEO involves link building, content creation, and website optimization. PPC, on the other hand, consists of listing and bidding to yield more website traffic and leads through ads. With that said, SEO gains traffic through organic search while PPC gains traffic through paid search. And though that makes them different, it is important to understand that SEO does affect PPC and PPC does affect SEO.

And today, we’re going to discuss how each of the two affects the other by breaking it into three points. Gaining both a spot in the PPC ad section and in the SERP first page will give you an advantage over your competitors.

Keywords

Choosing Right Keywords

PPC campaigns are driven by keywords. Keywords are vital in determining the success of an SEO campaign as well. Picking the wrong one often leads to an unsatisfying campaign. This means that it all starts with SEO. The specialist must choose the right keywords for the SEO campaign to work out as well as for the PPC campaign. This is very important since PPC ads appear at the top of SERPs before the search results.

Mobile Search

Mobile Search

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With more than 60% of the internet search coming from mobile, the best internet marketing consultants suggest that every e-commerce entrepreneurs should focus on mobile accessibility. Since mobile devices are likely to be smaller and feature a more compact result in the screen, only a few results are expected to show on the screen. And since users are likely not to scroll down the page, there’s a bigger probability that they will click on the paid link.

With this being said, your website should be mobile-optimized for Google to prioritize it over other sites.

Landing Page

Landing Page Optimization

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Once a user clicks your ad, that doesn’t mean it’s the end of it. The user is automatically taken to the landing page, and if the landing page happens to be un-optimized, then the user is likely to close the window. That’s why it is vital to optimize your website’s pages especially the landing pages used in your SEO and PPC campaigns. This helps with the page ranking, and also has an important factor in allowing your ads to appear on SERP.

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