Last month, we created an article that featured the pros and benefits of using Shopify as an eCommerce website platform. But aside from Shopify, we would also like to put a spotlight on its top competitor. Thus, we would like to introduce you to WooCommerce, a plugin for WordPress that can turn any website into a fully-integrated e-commerce store.
Let’s check out the reasons why WooCommerce is so popular that it can actually compete with Shopify:
It’s free and accessible.
WooCommerce is actually a free WordPress plugin built to turn any website under the WordPress platform into an e-commerce site. It is flexible and gives you full control on the products you want to sell, and how you want them to present themselves in your website. Since it can seamlessly integrate with WordPress, which currently happens to be one of the most popular website platforms, 30% of all e-commerce websites now runs on WooCommerce.
It offers several features and integrations.
If there is one thing I love about WooCommerce, it offers a lot of features and integrations even though it is free-to-use. From its payment gateway, WooCommerce accepts payments from major credit cards, Paypal, bank transfers, COD (cash-on-delivery), and can also integrate with region-specific gateways such as Stripe, Amazon Payments, and Authorize.Net.
Not only that, in WooCommerce, you can sell both physical products and digital goods as well. You can also offer bookings, monthly subscriptions, and memberships. It also provides free-shipping, make real-time calculations, and best of all, it supports drop-shipping.
It’s simple and easy but looks professional.
Most free plugins often come with complications once installed, but WooCommerce is different. It’s straightforward and easy to use. You can even upload your first product within minutes after uploading it. And similar to most WordPress plugins, WooCommerce installation is straightforward. And the best part is that it looks professional. It features reports and graphs you would typically find in e-commerce platforms such as sales statistics. It’s packed with functions that can make any WordPress site become an eCommerce store.
It supports content.
WordPress is the website platform that offers the best content management. It supports content, making it one of the best SEO-friendly platform out there in the market. And since WooCommerce works within WordPress, this means that it also supports content, which makes any website offers the best of both worlds to users — e-commerce and content.
It’s always supported.
Despite being open-source, WooCommerce has a great support team and community which is comprised of more than a million store owners and developers. These people can help you with your problems, especially when you are integrating WooCommerce on your website for the first time. It has its own Support Forum, and a GitHub dedicated page where you can find different contributors that can guide you on WooCommerce.
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