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OnSite Optimization

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Most people think that SEO happens off-page, building off-site links, guest posting, and doing a directory listing. But the truth is SEO starts on your on-site pages, in your meta contents, images, and page speed. Want to know more? Here are 8 helpful tips that can help you with your on-site optimization.

Always choose SEO-friendly URLs.

Google loves SEO-friendly URLs. But what do we mean by SEO-friendly URLs? It refers to URLs that are short and keyword rich. SEO experts have figured out that the shorter the URL, the better it ranks in Google. So the next time you create a page on your website, you might want to customize its URL before publishing the page.

Use H1 tags on your title.

The H1 tag is the “headline tag.” It’s used so Google bots can know the title of the page, and separate it from the body of the content. Some CMS like WordPress automatically adds H1 to your page title, but some themes or templates override this setting. What you can do is check your site’s code and your pages if your title does have H1 tags or not.

Engage visitors with visuals.

Like we often state in our blog posts, humans are visual creatures, attracted by beauty. The best way to get the attention of your online visitors is by using eye-catching images and banners. Another thing you can do is to include a video on your website page. This also helps in reducing the bounce rate score of your site.

Your website should have a responsive design.

Google has emphasized it, all websites should be mobile-responsive. Most people now don’t use their desktops to search for a product they want to buy online. They start by scrolling down their mobile phones. If your website isn’t mobile-friendly, then you sure are losing a lot of visitors and potential customers.

Boost your site speed.

Site speed is very important. Remember that time is gold. People won’t wait for ten seconds for your website to load. According to a study posted by MunchWeb, online users avoid revisiting sites that have a loading time of 4 seconds. With that in mind, make sure to boost your website’s speed by compressing images, using CDN, or switching to a faster hosting.

Optimize images.

Yes, you read that right. You can also optimize every image you upload on your website. You can even put your keywords on them as long as the image is connected to the word. And always remember to never leave the alt-text blank. This plays a significant role if you want your pictures to appear on Google Image Search.

Boost dwell time.

Dwell time refers to the period online visitors spent on your website. So if you want to decrease your bounce rate, the best thing you can do is to boost your website’s dwell time. To do this by writing engaging content and embedding informative videos on your web page.

Use social media sharing buttons.

Last but not least, don’t ever forget to include social media sharing buttons on your website. According to BrightEdge, social sharing buttons can increase social sharing by 700%. Make sure that your social media accounts are active too.


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