Believe it or not, social media channels have paved ways for many small businesses to be successful. The “power of social media” is so effective because they are user-generated content such as reviews and testimonies made by the consumers. This is also otherwise known as social proof. Such engagement then results in a loyal customer following and word-of-mouth advertising.
In a study conducted in 2013 by SearchEngineLand.com, 79% of buyers trust online reviews as much as personal recommendations. That alone should be a cue for small businesses to start making efforts to improve their social proof by using marketing tactics.
Nowadays, online review and social sites like Facebook, Linkedin, Yelp, Foursquare, and Tripadvisor have become the go-to sites of users who want to do a quick brand or company check. These websites show reviews by customers or consumers who have tried their products or services. These give real insights to people who are interested in what the company has to offer.
Social proof is similar to the classic word-of-mouth marketing. And nothing beats traditional marketing as it is. Online users will always trust people who have already bought your products or have subscribed to your services over your ads and email blasts. This is why the best internet marketing consultants urge businesses to put efforts in getting their customers to leave reviews. Testimonials add more credibility to your products or services, playing a vital role in turning a website visitor into a customer.
According to TheNextScoop.com, there are currently three types of people who can help improve your business’ social proof: expert/influencer, celebrities, and users. Expert refers to social media influencers who talk about a product or service to their followers through a review. Celebrities are actors, models, and artists who can endorse your products through the means of sponsorship. Then there are users or the buyers who have experienced the product or service firsthand, and leave reviews on your page.
The main takeaway is that social proof is what you need to level up your brand marketing. In this digital age, where social influence plays a significant role in a person’s life, having excellent social credibility plays a vital role in getting people to trust your product and your brand.