Creating e-commerce websites nowadays has been made easy, thanks to website platforms and plugins like Shopify, Divi, and Beaver Builder. They feature drag-and-drop interfaces, making it easy for users to design their websites without the need to code anything. However, do remember that it doesn’t guarantee the success of your site.
Unlike static websites and casual blogs, e-commerce sites should be able to accommodate the needs of visitors, pass Google’s standards, and compete with other sites to rank on search engines.
That’s why for today, we’ve listed down five helpful tips on how you can make a successful e-commerce website.
Prioritize the user-experience.
No matter how stellar your website is, if it’s not user-friendly, then expect a bad bounce rate and a large percentage of checkout drop off. You see, the most common mistake new entrepreneurs make is that they build their website to earn more, without focusing on the real reason why sites actually earn — which are the users. That’s why, when creating your website, let other people test it first to see if it’s user-friendly.
Test everything before the launch.
A wrong move you can do when launching a website is forgetting the importance of testing everything before putting it live. Everyone involved in the creation of the site should all take time checking everything, including all its pages, cart, products, widgets, plugins, designs, mobile responsiveness. Analytics and testing should also be considered as good investments.
Don’t forget to go for a responsive theme.
Most users now use their mobile phones and tablets to browse e-commerce websites instead of their desktop computers. This detail plays a significant role when choosing the theme for your site. Platforms now feature these responsive themes, which refers to website templates that adjust depending on the device the user is using. Thus, these templates automatically make your website mobile-compatible.
Deal with your SEO first-hand.
Most people think that you can only start doing SEO if you have a live site to work with, but that isn’t actually the case. The best internet marketing consultants know that you can start doing SEO as early as building your website. One can do this through OSO or on-site optimization, which includes dealing with metadata contents, installing plugins/widgets to boost your SEO, creating SEO-friendly links, and more. In fact, top website platforms now offer themes and templates have an SEO-friendly design.
Incorporate social media elements.
With 2 billion people using social media channels every day, it has become a targeted marketplace where businesses can get their customers. With this in mind, make sure to incorporate social elements into your new e-commerce website. Install plugins and widgets that will allow visitors to share your products, blog posts, and promotions. It is also a way to let your customers know that you have social proof, something consumers usually now look into before purchasing from an online store.
For more e-commerce tips and strategies, visit us at Cybertegic.com.