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How Can SEO Affect PPC?

SEO (Search Engine Optimization) and PPC (Pay-Per-Click) may be two entirely different fields. But the two are both considered as keys to a successful marketing strategy. To give you guys a quick recap, SEO involves link building, content creation, and website optimization. PPC, on the other hand, consists of listing and bidding to yield more Read more

We all know that the world of digital marketing continues to evolve and change throughout the years. New trends emerge from time to time, and you need to keep up with these updates if you want to rank on SERPs. But aside from that, it's also important to keep working and improving your basic SEO Read more

Shopify is one of the most famous website platforms as of the moment. And if you’re wondering why this is so, we listed down five of the top reasons why Shopify is your best choice when building your own website. First and foremost, Shopify is probably the easiest website platform there is. It allows users Read more

If you own a small business and are starting to do digital marketing, then you definitely made the right choice. As what Bill Gates said, "if your business is not on the internet, then your business will be out of business." But digital marketing is a big world. So to help you not to get Read more

The eCommerce industry is a promising world, especially for starting entrepreneurs. And if you happen to be planning on venturing into it and starting your own eCommerce store, then the first thing you need to start doing is building your own website. Creating an e-commerce website has now been made easy, thanks to specific website Read more