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Majority of Fortune 100 Companies Fail to Use Twitter Effectively

It’s been no surprise that a bevy of companies are jumping onto the social media marketing scene because of the buzz surrounding the positive perks social media can provide a company. However, we’ve stressed enough that just having an account is not enough. Activity on these platforms is critical. Without activity, you’re no better off Read more

Posted in: Social Media Marketing
Successes in Social Media Marketing

The world is still getting its feet wet with social media marketing. Companies are starting to join in on the extravaganza by adding dedicated fan pages on Facebook and Twitter accounts solely about the company. There are a multitude of success stories from various companies that have increased their customer base with social media marketing Read more

Posted in: Social Media Marketing
Video Marketing First Priority for Brands and Agencies in 2010

Recently, TurnHere reported that brands and marketing agencies are putting video in the forefront of their marketing efforts for 2010. We reported in the past that video has been an increasingly vital engagement object for search engine optimization and now other firms are realizing the importance as well. While video has not been integrated in Read more

Posted in: Cybertegic Highlights

Google sent tremors through the search engine optimization (SEO) industry yesterday as it announced that it was preparing Caffeine for a wider release but with no specific launch date. There was an particular uproar among retail-based businesses about having the new index released just as the important holiday season starts up. However, Matt Cutts of Read more

Posted in: Internet Marketing 101

In August we reported on Google Caffeine, an update on its current search algorithm to help improve its indexing speed and reach. While the changes we noted were subtle, implementation of their new algorithm could rock current search engine optimization strategies for many firms. No one is quite sure how their search engine optimization efforts Read more

Posted in: Internet Marketing 101
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