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Don’t Overlook This Step of Keyword Research

Many understand the concept of keyword research, but there’s an important step that is often skipped or missed. Many small businesses knows keywords are crucial to search engine optimization (SEO) efforts and follow the basics for keyword research. First, they check to see which keywords bring the most traffic and optimize accordingly. If they’re smart Read more

Posted in: Content Marketing

Outside of the immediate industry, search engine optimization (SEO) is a murky area of knowledge. The most common question that is asked is, “how long will it take to see results?” Unfortunately, a small business investing into a search engine optimization (SEO) consultant may not fully understand the various processes involved to get ranked. Search Read more

Posted in: Internet Marketing 101

Promoted Videos originally enabled advertisers to promote their videos in YouTube search results before finding its way to the “related videos” section on YouTube and the AdSense network. The methodology behind Promoted Videos is all about search engine optimization (SEO). For example, AdSense matches up the contextual relevancy of a page to determine what ads Read more

Posted in: Content Marketing
Social Media Marketing Tips: Six (6) Steps to Getting Your Fan Page Found in Facebook Search

Having a Facebook Fan Page for your small business can be crucial for exposure—that is, if your Fan Page is easily searchable on the social media networking site. Many firms don’t take the right steps to ensure that their Fan Page pops up in the right searches. Just like search engine optimization (SEO), social media Read more

Posted in: Social Media Marketing
Leveraging Video for Social Media Marketing

Video is considered the most effective engagement object and considered important for future search engine optimization (SEO) efforts, but it’s also integral to your social media marketing endeavors. Social media marketing harnesses consumer trust in a way that traditional methods cannot—it allows a brand to have a wide audience without having to plan, implement, and Read more

Posted in: Social Media Marketing
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