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Matthew Trewhella from Google gave some insight into the “Vince/brand update.”There have been times when we’ve “googled” and then “re-googled” a search because we couldn’t find what we were looking for. Is this search engine optimization (SEO) failure from the brands we’re trying to seek out? Well, it seems Google regards your repeated search queries Read more

Posted in: Internet Marketing 101

We haven’t completely forgotten about MySpace, but the social media king of years past is now a pauper compared to Twitter and Facebook. It’s been noted that MySpace’s traffic has “fallen off a cliff,” even despite their partnership with Twitter. Even with their mild Twitter success, MySpace is still strategizing on how to move back Read more

Posted in: Social Media Marketing
Search Engine Optimization Basics: Spiders

Spiders are an integral part of your search engine optimization (SEO) success. Search engines use spiders/crawlers to examine the material on each page of your website. The spider enters your homepage and observes links to other pages so it can collect the HTML on those pages later. Crawling is simply the process of finding the Read more

Posted in: Internet Marketing 101
Twitter Shows Bing and Google the Importance of Real Time Search

It’s official. Bing and Google have each announced a partnership with social media marketing platform Twitter. Bing was the first to announce their partnership with Twitter and has already rolled out a beta feature for users to try out, here. In terms of deciding which tweets are worthy enough to show up on SERPs (search Read more

Posted in: Social Media Marketing
Avoid a Bad Rep with Social Media Marketing

Being proactive about brand management is essential to your business’s success. You can’t satisfy every customer and every bad review that exists can turn prospective customers away. In this technological age, your efforts for creating a positive image for your brand can be easily thwarted by one bad video regarding your brand, as is the Read more

Posted in: Social Media Marketing
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