eCommerce marketers are given a glimpse in the minds of shoppers as SteelHouse, a Behavior Commerce pioneer, reveals the 10 most common personalities of online shoppers. The Top 10 Shopping Personality Profiles, which was unveiled in the recently concluded Internet…
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Presenting the Latest Knowledge Of Digital Marketing and Web Development Trends!
Top Search Engine Optimization Don'ts for Small Businesses (Part I)
Search engine optimization best practices often preach major do’s and major don’ts for both small and big businesses. When not followed, these factors could lead to lower online sales and ineffective SEO campaigns. While you witness your competitors commit these…
SSL 101: The Importance of Secure Sockets Layer in Ecommerce
Any website that conducts secure transactions should have SSL encryption. All businesses, from banks to ecommerce sites, need SSL to protect not only financial information of the customers but also to protect the website and its business. Secure Sockets Layers…
Email Marketing Tips for Ecommerce Businesses
Email marketing is an aspect of online advertising that does not receive as much attention (and probably efforts) as search engine optimization or social media marketing. The truth is, email marketing is an internet marketing strategy that builds customer relationship…
Social Media Etiquette for Online Entrepreneurs
With the anonymity that social media networking offers, it is easy to lose track of proper communication etiquette. If you are an e-commerce merchant utilizing social media networks as a marketing tool, good for you! Social media marketing is definitely…
Justifying In-House Search Engine Optimization and SEO Consultants (Part II)
Previously, we enumerated three tangible benefits that a company can gain from having an in-house SEO team – meaning that instead of outsourcing SEO professionals, SEO campaigns will be done by those who work internally for the company. These three…