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Alterian, an integrated marketing company, reports that in a survey of 200, almost half believed that social media marketing will have the greatest impact on revolutionizing customer service and thus be the best area to invest in for the coming year.Nearly half of all brands actively use social media marketing and an astounding 75% of Read more

Posted in: Social Media Marketing
Social Media Marketing: Consumer Trends

A recent Nielsen Online study notes that people have tripled their time on social media networking sites, with nearly 17% of their online activity based on social media marketing platforms! That’s a 6% increase since this time last year. Major social media networking platforms (Twitter, Facebook, blogs) have seen an increase in time spent on Read more

Posted in: Social Media Marketing
Search Engine Optimization: Long Tail of Search

For those unfamiliar with the search engine optimization (SEO) term “long tail search,” there are three categories of search engine optimization (SEO) search terms: head, middle, and long tail terms. Head terms are generic terms people search for (i.e., “shoes” versus “extended backpacking boots”). Medium terms are less searched for but still fairly generic. Long Read more

Posted in: Internet Marketing 101

Our team of search engine optimization experts is on a roll! Following the success of bringing four of our clients (read previous blog entry here) to the front page of Google and Yahoo under their respective keywords, we are pleased to announce that we have shot up two more clients to the place where they Read more

Posted in: Internet Marketing 101
Social Media Marketing: Business Blogging Tips

As with every activity we participate in, there is a right and wrong way to do it. A blogger can write as many blogs as he wants to, but ideally he’d want an audience larger than himself reading it. In the social media marketing sphere, business blogging is great for bringing attention to a business Read more

Posted in: Social Media Marketing
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