Is your e-commerce enterprise on the right business track? There are several metrics that will help you determine if you are. But for starters, here are five habits that all highly effective e-commerce merchants–big or small–should have. 1. Think like…
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The Rise of Mobile SEO: Is It Worth It? (Part II)
Previously, we opened the discussion on building a mobile site for your users and having it optimized for smartphones. Doing mobile SEO is actually no different from traditional forms of SEO. There has to be content infused with relevant keywords…
Social Media Report: Do Not Sell On Social Networking Sites
In the recently concluded Internet Retailer Conference and Exhibit 2011, panelists shared an unlikely piece of advice to e-commerce merchants: stop worrying (too much) about making a sale. Instead, online entrepreneurs should work on engaging customers and gaining their long-term…
Justifying In-House Search Engine Optimization and SEO Consultants (Part I)
While many experts recommend that companies hire SEO firms and professionals, there are still a few good reasons to build an in-house SEO or have an SEO consultant to do search engine optimization and other internet marketing techniques for your…
E-Commerce Tips: Segmenting E-Mail Subscribers
As an e-commerce merchant, you would certainly want to know more about your customers. How often do they want to receive information from you? Which sort of products and services are they really interested in? There are many ways to…
The Rise of Mobile SEO: Is It Worth It?
The rise of smartphones gave way to the rise of mobile SEO. With smartphones packed with impressive hardware and software, it is easy to see why consumers prefer doing mobile searches on their HTC, Android, iPhone, and Blackberry phones. Equipped…