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Social Media Marketing and Brand Strategy

Is there a relationship between your brand and social media marketing? Your brand is your company’s foundation and is key to building relationships with your target consumer. Your brand should clearly present what deliverables you’re capable of, and alter an individual’s perception and expectation of your company. With the economic slump, the competition for customers’ Read more

Posted in: Social Media Marketing

Yesterday, we went over 5 questions you should ask before you hire a search engine optimization consultant. Now, we'll go over the next 5. 6. Why is your own PageRank low? Occasionally, search engine optimization (SEO) websites may display a lower PageRank, but have a sound design with relevant and useful information. PageRank alone will Read more

Posted in: Internet Marketing 101

Hiring an SEO Consultant

It’s a difficult decision to make. Should you outsource your search engine optimization to an outside firm or consultant? Many businesses find that they don’t have the time or resources within their company to dedicate to a good SEO strategy. The problem is figuring out which outside firms are reliable and will do the job Read more

Posted in: Internet Marketing 101
Social Media Marketing: The Connection to Search Engine Optimization

We’re all about search engine optimization. So, what’s with all the social media posts? There is a link between search engine optimization and social media marketing. It’s more than just connecting your Twitter or Facebook to your main website. It’s something very simple that might escape your brilliance: simply being found!Being found is the main Read more

Posted in: Social Media Marketing
Social Media Marketing: Facebook’s Challenge to Twitter

You don’t need to pay attention to the social media marketing arena to know about Facebook and Twitter. If you generalize each one, Twitter is the one that uses “@mentions” to send your friends messages. But that distinction isn’t unique to just Twitter, now that Facebook is incorporating “@mentions” with Facebook Lite.Facebook puts its own Read more

Posted in: Social Media Marketing
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