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Social Media Marketing: Google’s Fight

September was a whirlwind month for social media marketing news, particularly for social media leaders Twitter and Facebook. While those sites are optimizing their functionality to ring in a larger user base, it seems that search engine king Google has been left out of the picture, perhaps for a reason. Google rose to fame as Read more

Posted in: Social Media Marketing
Social Media Optimization: Facebook’s 300 Million Strong Connect

Out of all the social media marketing platforms, Facebook is the one constantly pushing out new features. Earlier this month, Facebook closed down its controversial Beacon service, which tracked user activities on outside websites and reported the information to their friends. The service never caught on, as users were outraged about an invasion of privacy.Beacon’s Read more

Posted in: Social Media Marketing

Google first mentioned Google Wave months ago at a conference and the buzz hasn’t stopped since. Google Wave is an in-browser communication tool that combines aspects of e-mail, Wiki, chat, social media networking and project management software that is set to release at the end of this month. It has an array of interesting features Read more

Posted in: Social Media Marketing

Alterian, an integrated marketing company, reports that in a survey of 200, almost half believed that social media marketing will have the greatest impact on revolutionizing customer service and thus be the best area to invest in for the coming year.Nearly half of all brands actively use social media marketing and an astounding 75% of Read more

Posted in: Social Media Marketing
Social Media Marketing: Consumer Trends

A recent Nielsen Online study notes that people have tripled their time on social media networking sites, with nearly 17% of their online activity based on social media marketing platforms! That’s a 6% increase since this time last year. Major social media networking platforms (Twitter, Facebook, blogs) have seen an increase in time spent on Read more

Posted in: Social Media Marketing
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