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Be a Social Media Prodigy for Your Business

We have all heard the hype about social media and its role in a successful ecommerce venture. While this is all good and true, ecommerce merchants should always be wary of how to properly handle social media. Otherwise, it becomes more of a bane than a boon to your business. Ecommerce marketing expert, Practical Ecommerce Read more

Posted in: Social Media Marketing
Get Your Online Business’ Inventory in Check

Just because you are managing an online business, doesn’t mean that you don’t have to worry about inventory. Inventory may not be as enjoyable as planning your marketing and advertising strategies, but it is a necessary step in ensuring that you are making profit. Practical Ecommerce’s Shirley Tan shares some helpful insights on effective inventory Read more

Posted in: Internet Marketing 101
Give Your Business Legitimacy With Social Proof

What is social proof? Linda Bustos of Get Elastic defines it as the “communication that your business or products are liked by real people”—not some scripted marketing spiel you orchestrated as a businessman. In this day and age where doing business online is increasingly becoming more about social media marketing, it is vital to let Read more

Posted in: Social Media Marketing
Mistakes to Avoid in E-Commerce

Doing e-commerce is hard enough without physically seeing your customers. Additionally, from a customer’s point-of-view, not only are online transactions risky, but they are also unable to feel or touch the products they are interested in purchasing. So with these problems alone, e-commerce owners should make sure that their consumers have a pleasant shopping experience Read more

Posted in: Internet Marketing 101
Picking Your Country Right in E-Commerce

One of the key advantages of e-commerce is being able to do business internationally minus the actual cost and hassle of being there physically. On the other hand, e-commerce merchants are faced with an often overlooked yet extremely vital task: making sure that their international checkout forms are usable and effective. After all, giving your Read more

Posted in: Internet Marketing 101
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