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Social Media Marketing

Have you ever heard of the term UGC? It stands for “user-generated content,” which refers to any form of content from videos, blogs, or discussion forum posts, created by users or customers talking about a product or service. UGC has influenced digital marketing more than ever, especially with the influencer marketing trend. That’s why for Read more

Last week, we posted an article on how you can close a deal with an influencer. And surely by now, you have understood how it is done. However, if you’re new to this marketing strategy, you are probably wondering how you can find one in the vast world of the internet. Influencers come from all Read more

Influencer marketing has become a trend. Also known as WOM or word-of-mouth marketing, this process involves the entrepreneur reaching out to internet celebrities or influencers to promote their products or services. However, as easy as it may sound, closing a deal with an influencer actually takes time and effort. And that’s what we want to Read more

So you’ve found out your niche product and are ready to launch it on your website. However, how sure are you that your niche product is going to be successful? Well, that is where marketing enters. To ensure that there are people who are going to buy your product, you must know how to properly Read more

Are Facebook ads really working? Are they worth the investment? Do they really convert to sales? We often see these questions in digital marketing forums submitted by users who just started their Facebook Page or Shop. But here's a question you need to ask yourself first -- are your Facebook ads optimized? No matter how Read more