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How Can SEO Affect PPC?

SEO (Search Engine Optimization) and PPC (Pay-Per-Click) may be two entirely different fields. But the two are both considered as keys to a successful marketing strategy. To give you guys a quick recap, SEO involves link building, content creation, and website optimization. PPC, on the other hand, consists of listing and bidding to yield more Read more

We all know that the world of digital marketing continues to evolve and change throughout the years. New trends emerge from time to time, and you need to keep up with these updates if you want to rank on SERPs. But aside from that, it's also important to keep working and improving your basic SEO Read more

If you own a small business and are starting to do digital marketing, then you definitely made the right choice. As what Bill Gates said, "if your business is not on the internet, then your business will be out of business." But digital marketing is a big world. So to help you not to get Read more

Influencer marketing has become a trend. Also known as WOM or word-of-mouth marketing, this process involves the entrepreneur reaching out to internet celebrities or influencers to promote their products or services. However, as easy as it may sound, closing a deal with an influencer actually takes time and effort. And that’s what we want to Read more

So you’ve found out your niche product and are ready to launch it on your website. However, how sure are you that your niche product is going to be successful? Well, that is where marketing enters. To ensure that there are people who are going to buy your product, you must know how to properly Read more