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product listing

One of the strategies you can implement to help boost your conversions is by making your products stand out on Google searches through product listing. If you’re an online retailer, Google Product Listing Ads (PLAs) can allow you to showcase your products above the text results on Google searches. As a digital marketing company in Read more

Recently, Google announced its last flight out of its regular Product Listing Ad campaigns, and instead will be replaced by Shopping campaigns. With the help of the search engine giant’s newly-developed Shopping tool, merchants can now upgrade their current PLA campaign to a relatively new shopping campaign structure that will be based on the former Read more