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Knowing what SEO and PPC can do will help you maximize them for your campaign. The primary difference between Search Engine Optimization and Pay Per Click is the traffic they generate. Organic SEO traffic is free while the traffic generated from PPC comes at a cost per click (as the name implies). That difference is Read more

For booming markets like that in China, social media platforms like WeChat are the future of internet marketing strategies. Social media can target a large percentage of the population so it can become a gateway for small companies to have a legitimate shot of competing with more established firms. With over 300 million people using Read more

The world of SEO is a constantly changing one. As a matter of fact, Google is known for its constant changes to its algorithm, about 500-600 times a year. Some of these updates might be small enough not to be noticed by people, but now and then, there are significant updates that can cause the Read more

In every SEO campaign, there is one thing that Internet marketing consultants dread more than anything. The SEO Plateau. That's what happens when the progress in your SEO slows down and tapers off to the point that organic traffic stalls to a standstill. That can drive all the efforts done for the campaign down to Read more

Before, it was all just about a virtual dancing baby in your email, trying to entertain you in some strange and somehow creepy, however new it was during the time. Now, memes –particularly Internet memes– are no longer considered as a simple culture-spreading phenomenon, but rather a way of life and a state of mind Read more