Internet Marketing 101:
Basic Guide to Starting your Own Ecommerce Web Store
How can your website generate sales? Take this scenario for example:
I am a coffee aficionado and have decided to open a coffee shop to share my love for coffee with the world. Naturally, I would not open my store if I didn’t have the proper personnel to run my coffee shop. In addition to having the right personnel, I would also need to constantly update my inventory. My coffee supply should never run short, and I should have a list of the lowest-priced, yet best, suppliers on hand so I can sell my coffee without sacrificing my profit margin.
The same attitude applies to online businesses. To put it clearly, there are three main elements that one should consider before opening an online business.
1. TEAM. You have to hire the right people to properly run an e-business. For an online business, there should be an e-business manager and a web designer. An e-business manager runs the online store, creates and determines timely promotions, and conducts competition analysis on a regular basis. A web designer should always make sure that the web store always looks attractive and feature the newest and best-selling products.
2. EXPERIENCE. Never go into a business you are not familiar with. For example, the ladies’ shoe business is a huge industry. A male doctor deciding to jump on the bandwagon and open a shoe business does not seem too credible to sell ladies’ shoes. When it comes to online businesses, always start with something you are already familiar with.
3. RESOURCES. Before you plunge into that business, you should have enough money to buy the initial inventory of coffee supplies, cups, lids, etc. The same goes for an online store. You should have enough cash flow to run the operations and buy your supplies. A proper ecommerce platform is an absolute necessity in order to conduct your sales. This ecommerce platform should have a solid inventory and accounting system for transactions to run smoothly.
One other thing that you should remember is that an online store does not receive automatic once the store opens, unlike a brick-and-mortar store. A website needs marketing and advertising for it to generate the much needed web traffic. There are millions and millions of websites out there and the only way to stand out amidst the competition is for your website to be known and seen.
How? Through Internet marketing. A sufficient marketing and advertising budget is necessary to generate enough potential customers to come to your website. You must also determine the proper Internet marketing strategy for your web business. You can choose from different marketing services such as: pay per click advertising (PPC), search engine optimization marketing (SEO), email marketing, Shopping Comparison Site marketing on Amazon, Ebay, Yahoo Shopping, and much more.
Team. Experience. Resources. Without these three basic elements, an online business is guaranteed to fail. Contact us if you would like to speak to a Cybertegic Solution Advisor about any of the marketing services described above.