Successful online businesses achieve
their success in the internet world by
first carefully analyzing the strengths
and weaknesses of the online business
competitors. Following the analysis, the
business should understand its own
strengths and weaknesses in order
formulate the right strategy for
establishing itself in the market. To
build a successful business online,
internet marketing experts and business
consultants must ask a few simple
questions about the business and be able
to answer it clearly. "What is the
competitive niche that our internet
business possesses which the competitors
do not?", "If no such competitive niche
currently exists, how can it be built
into the online business for long term
success?".
Use the tools
below to begin your first step in
establishing a successful internet
business that is strategized with a long
term competitive advantage.
Bookmark This Page Now
for future use.
 Alexa.com
How To Use:
Marketing professionals use this site to get a quick
insight into a competitor’s web site. This site provides the estimated
visitor traffic, overall internet ranking, link information, age of the
site, contact information, etc on a site. Use this site to compare similar
business web sites to understand the strength of your competition.
Tool Location -
http://www.alexa.com/
 GoogleRanking.com
How To Use:
You
can use this tool to quickly check the search engine ranking position of a
website under a certain keyword. Used by many internet marketers, this tool
will search Google, Yahoo, MSN, and Ask to quickly display the exact web
site ranking position within the top 1000 position in these major search
engines. (Please note that to include Google in your search result, you must
have a Google API key.)
Tool Location -
http://www.googlerankings.com/
 Compete.com
How To Use: Internet marketing experts use this tool to compare the traffic volume between a website and its rival’s web site. This tool also provides information on what keywords the competition is using to generate their visitor traffic.
Tool Location -
http://www.compete.com/
 SpyFu.com
How To Use: Pay Per Click (PPC) marketing specialists use this tool to get a quick estimate on the PPC ad spending and average ad position for a competitor's website. This tool will provide a list of PPC keywords that the competition is using to generate traffic. It can also compare the traffic volume between a website and its competitor's web site.
Tool Location -
http://www.spyfu.com/
 Quancast.com
How To Use: Similar to Alexa.com, Quancast provides an overall internet ranking system for web sites on the internet. Internet marketing experts use this tool to get a quick idea on the ranking position of a website and the direct competitors in its industry.
Tool Location -
http://www.quantcast.com/
 Google
Traffic Estimator
How To Use: Use this tool to estimate how many potential customers your web business can generate per day from the Google Search Engine by advertising with Google Adwords and get an idea on the average advertising cost charged by Google. Please note that the estimate advertising cost provided in this tool by Google can be greatly reduced if the Adword campaign is handled by a Professional PPC marketing specialist. Experienced PPC marketing experts can write professional and result-tested ads to increase the Ad quality score ranked by Google and therefore, lowing the per click cost for the advertisement.
Tool Location -
https://adwords.google.com/select/TrafficEstimatorSandbox
 Yahoo
Traffic Estimator
How To Use: Use this tool to estimate how many potential customers your web business can generate per day from Yahoo Search Engine by advertising with Yahoo Pay Per Click Sponsored Search marketing. Please note that the data in this tool is only until Jan 2007. Yahoo has discontinue the support for this tool. Nevertheless, if you need to get a quick idea on what keyword has more search volume compared to other keywords, you can use this tool.
Tool Location -
http://inventory.overture.com/d/searchinventory/suggestion/?mkt=us
 Google
Trends
How To Use: Marketing professionals use Google trends to foresee the increase or decrease in the demand of products or services. For example, by researching with the keyword "iPhone", marketing experts can see if the search demand on the internet for iPhone is increasing or decreasing overtime. Moreover, Google Trends allows you to compare the trends among different keywords Tool Location -
http://www.google.com/trends
 Yahoo
Buzz Indicator
How To Use: Use this tool to see the latest hot topics and keyword searches people on the internet are focusing on. By understanding what the latest focus of the internet population is, Ecommerce specialists can help businesses identify potential new products or markets to enter into.
Tool Location -
http://buzz.yahoo.com/
 Google
Tool Bar
How To Use: Install this tool bar on your browser to check the Google Page Rank of the web site you are visiting. Google Page Rank is one of most used indicators by internet marketing experts to evaluate the popularity and strength of a web page. Page Rank numbers are from 1 to 10, with 10 being the highest in the scale. Tool Location -
http://toolbar.google.com/T4/index_pack_xp.html
Alexa
Tool Bar
How To Use: Install this tool bar on your browser to quickly see the overall internet ranking of a website on top of your browser when you visit that website. The overall ranking figure provided by Alexa is calculated based on the perspective of the population of Alexa bar users; therefore, the figure might not truly reflect the accurate ranking position of a website on the internet. However, by combining Alexa's information with use of other analysis tools, Internet marketing specialists can get a good overall idea about a web business.
Tool Location -
http://www.alexa.com/site/download
 Marketleap.com
How To Use: Marketing specialists use this tool to discover the numbers of links accumulated in a particular website. Since Google places a strong emphasis on the number of good links a website has, this tool can give marketing specialists an idea of the link strength of a website. In addition to the link analysis, this tool also provides information on the number of pages that a website has indexed in major search engines.
Tool Location -
http://www.marketleap.com/
 Web
Site Domain Information
How To Use: Internic.net is a site widely used by eBusiness specialists to check the domain information of a website such as the age of the web site, the expiration date of the domain name, domain registrar information, and name server information. Tool Location -
http://www.internic.net/whois.html
 Internet
Speed Test
How To Use: If you are hosting your web site from your current location by using T1, T3, DSL, or any other method, you can use this tool to quickly measure the speed of your internet connection to make sure your web site has the sufficient bandwidth speed for your site visitors. Tool Location -
http://www.dslreports.com/tools
 Google
Webmaster Tool
How To Use: Internet marketing experts use Google Webmaster tools to check the indexing status of their web site in Google. By making sure that the web site is properly indexed in the Google search engine, the website will stand a better chance for higher ranking within the Google search engine. Many benefits also come with this tool. To see the full benefits of this tool, click on the tool location below.Tool Location -
http://www.google.com/webmasters/start/
 DMOZ.org
How To Use: All Internet marketing experts know that in order for a website to reach a higher ranking position, an inclusion into the DMOZ.org directory is an important step. This reputable directory has been in existence for a long period of time and is providing its data to major search engines. Submitting to this directory is free, but it will not be easy to get your site into this directory.
Tool Location -
http://www.dmoz.org/
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