The best internet marketing consultants are starting to focus their attention on voice search. In fact, even Google has already indicated that voice has become the fastest growing form of search as people begin to become reliant on their mobile gadgets. By 2016, it was said that 41% of adults are already using voice search. And that was enough for digital marketing experts to see the importance of voice search optimization.
With that said, here are five tips on how you can optimize your website for voice search:
Focus on building your mobile-friendly website.
Voice search is mostly used through mobile. Instead of typing on their mobile phones, users now tend to search something by using the voice/virtual assistant on their phones such as Siri, Cortana, Alexa, or Google Assistant. In fact, according to Google, 20% of mobile searches are voice-based. That’s why if you haven’t optimized your website for mobile then now is a pretty good time. Remember that when sites are not mobile-friendly, they will not appear in mobile search results. So prioritize optimizing your website for mobile search before anything else.
Pay attention to your microdata.
Microdata refers to the international standard for semantic markup of HTML pages. Through microdata, your site can be able to feature rich snippets/cards which allows Google to be able to understand your website better. Microdata includes the phone number, location, pricing, and even operating hours for search engines. These help search engines to understand what is on any given page, which happens to be the key to Voice Search.
Create content that answers your customer’s questions.
Voice searches use conversational search queries to find answers to a user’s question. These queries are constructed in full, natural language sentences, conjuring up replies that are also in whole sentences. And this is precisely what you might want to consider adding to your content strategy. You might even want to create an FAQ page on your site, as such action can give you a better chance at voice search ranking and at featured snippets.
Start targeting long-tail keywords.
Voice queries tend to be longer, that’s why it’s time to start paying attention to long-tail keywords. Use this type of keywords in the content to give you an advantage in the search result rankings. To start this, you can examine your current keywords using online tools and work to develop long-tail keywords in your site’s meta descriptions and titles.
Adjust content for natural speech patterns.
Most of us have used Google on a daily basis that we have learned to pay little attention to our grammar. For example, instead of typing in “where can I find the best restaurant in Los Angeles,” we usually go with “best restaurant in LA.” However, when voice search came, this question-based style has returned since we ask our voice assistants queries more conversationally. So you might want to adjust your content and metadata by creating something that humans will like to read rather than what search engine robots prefer.