Online Marketing Tips for this Coming Holiday Season

It’s beginning to look, smell and sound alike lot Christmas (as well as Hanukkah and Kwanzaa)… And it’s pretty evident, shopping malls and shops alike are prepping up their establishments and stores to take advantage of the holiday rush.

So it goes for online marketing firms, everyone has its own gimmicks and schemes on how to deploy effective marketing campaigns perfect for the holiday fever.

Online MarketingAs for you, is your online business ready for the season? If not, here are some quick tips on how to effectively “milk” the yuletide cow this season:

Holiday “FEELS” should be… Well, felt!

There’s no denying that most, if not all of us are excited and fond of the holiday season. Unless of course you’re a fan of The Grinch and Scrooge! Kidding aside, it is important that your business’ entity should be felt especially at this time of the year regardless of what religion and festivities you are practicing. Do thisby means of sprucing up your website with holiday-themed details and aesthetics.

You can go as easy as a simple logo-tweaking or as far as revamping the entire site in bringing good tidings to your audience and customers this coming merry month.

Great Time for an Email Blast

Newsletters and e-mail campaigns can be really tricky. Truth be told, this model is probably one of the most ignored form of online marketing, especially for those who are already subscribed in your weekly newsletter for quite sometime now.

However, it doesn’t mean you should throw this opportunity to reach out to your leads and audiences, most especially during this season. It only takes to be more creative and a little “thinking outside of the box” for this to work.

So, what’s the best way to utilize this marketing model? Go with a share-worthy digital holiday card approach. Do this by designing a simple newsletter, perhaps a holiday-inspired company photo with a dedication & a catchy holiday greeting on it. Of course, include your latest offerings available and perfect for the holidays!a

Launch Online Contests/Giveaways

Not a bad idea, right? After all, ‘tis the season to share and give back. Not to mention, contests and giveaways are the go-to strategy to increase traffic and create a buzz for your business, be it a photo-sharing contest via Facebook, Vine and Instagram, fill in the blank game using your business’ Twitter, trivia questions, referrals or by any other games, raffles and promo you think will work as an effective way to entice your audiences to join in.

In relation, bear in mind that the contests your planning to lay out should be relatively easy to accomplish, must be shareable/referable (if necessary) and lastly, it should be entertaining. As for the price, people, of course, are expecting something “tangible” in return, so never EVER consider “bragging rights” as your price.

Spread the holiday fever by going viral

It is safe to say that the popularity of video when it comes to online marketing has intensified significantly in the last couple of years. Make the most out of it by posting simple holiday-themed videos.

Creating this doesn’t have to involve high production cost. All it takes is a simple, yet touching message, or perhaps a funny skit/shorts. Up to you on how to execute this visually-stimulating version of your season greetings.

Be a Part of a Cause

As said earlier, holiday season is also about giving and sharing. And another way to do this is to launch a “Pay it Forward” campaign, or at least join in a charitable cause such as toy-raising program, December soup kitchen or fundraising campaign that compels not only your audience but also your clients, suppliers and your own team to pitch in. Think of this as a way to give back something to the community.

And although this particular tip may still appear to be infused with a spot of “business intentions”, it is still important to make sure you’re doing this endeavor at your own will and from the heart, as opposed to just the need to increase your visibility.

And when it comes to these strategies, what better online marketing firm to go to than Cybertegic? Visit our website and get an initial FREE online marketing consultation on how to boost your business’ online presence!