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user generated content

Ever heard of the term user-generated content? If you’re new to marketing or e-commerce, you have probably encountered this in the form of customer reviews or influencer marketing. User-generated content refers to any type of content that is created by customers, clients, or end users. It comes in the form of reviews, mentions, blog posts Read more

Believe it or not, social media channels have paved ways for many small businesses to be successful. The “power of social media” is so effective because they are user-generated content such as reviews and testimonies made by the consumers. This is also otherwise known as social proof. Such engagement then results in a loyal customer Read more

Have you ever heard of the term UGC? It stands for “user-generated content,” which refers to any form of content from videos, blogs, or discussion forum posts, created by users or customers talking about a product or service. UGC has influenced digital marketing more than ever, especially with the influencer marketing trend. That’s why for Read more