Here are the internet marketing strategies CeriJewelry implemented to reach their online business goals.
CeriJewelry is a wholesale fashion jewelry distributor that provides affordable, high-quality fashion jewelry and accessories to resellers. Their designs are inspired by this generation’s most stylish men and women, and so they are very selective when partnering up with manufacturers. They were confident with how their business is doing, so CeriJewelry contacted Cybertegic to help them take control of the web this time. They wanted to reach the following goals:
- Generate large amounts of quality website traffic quickly and effectively.
- Increase brand awareness by developing a strong presence online in the wholesale jewelry industry.
- Better manage their customer email database and gauge the effectiveness of email campaigns.
- Ultimately increase their sales, amount of repeat sales, and customer base.
With these objectives in mind, Cybertegic developed and implemented three internet marketing strategies — Pay-Per-Click advertising, Search Engine Optimization, and Email Marketing.
With PPC advertising, Cybertegic focused on selecting appropriate and effective keywords to attract the most relevant traffic while keeping the cost as low as possible. When this strategy proved effective, SEO efforts were then implemented. These resulted in CeriJewelry’s keywords ranking in the top 10 on major search engines which also resulted in the drop of the PPC spending. By then, a large volume of traffic was already directed at CeriJewelry’s e-commerce website. It was the perfect time to deal with its now large customer email database and email campaigns. Cybertegic sent out customized emails that were carefully written to avoid being tagged as spam. These messages included promotions that will increase brand loyalty and repeat sales. They also developed an advanced email system that organized email addresses and tracked results of email initiatives.
All three strategies resulted in reaching CeriJewelry’s online business goals. This just proves that different internet marketing strategies work hand-in-hand, and are effective when planned out and implemented correctly.
Are your goals for your e-commerce site the same as CeriJewelry’s? Contact us via the form on the right to know more, and we are more than happy to customize internet marketing strategies that will fit your needs and budget.