WHAT IS A COMPARISON SHOPPING SEARCH ENGINE?
Comparison shopping search engines, or price engines, allow individuals to see different lists of prices for specific products. Shopping comparison sites, like Yahoo! Shopping, Shopping.com, Shopzilla.com, NexTag.com, Froogle.com, Pricegrabber.com, and others, serve as a powerful tool to connect buyers and products.
Merchants or vendors “feed” the shopping engine lists with their products, prices, feature sets, and shipment costs, which are displayed and compared alongside the same products from other merchants when a shopper searches a query.
HOW DO COMPARISON SITES WORK?
If a consumer visits Yahoo! Shopping and types in “iPod 8 GB,” he’ll see various styles of 8 GB iPods from a number of vendors—from major retail players to smaller shops. A consumer can easily compare products, prices and shipping costs to look for the best deal. Consumers are then linked back to the merchant’s site to complete the transaction.
Price comparison sites are typically monetized through payments from retailers who are listed on the site. Depending on the particular business model of the comparison shopping site, retailers will either pay a flat fee to be included on the site or pay a fee each time a user clicks through to the retailer web site.
As more companies have entered the marketplace, most comparison sites deploy a pay-per-click (PPC) fee structure and charge a merchant for every customer that clicks on their product at the comparison engine. Newer comparison sites use a cost-per-sale commission-based model, in which the site only makes money if the customer buys a product.
BENEFITS OF COMPARISON SHOPPING MARKETING
With online sales expecting to rise by over $100 billion in the next half-decade, it’s more important than ever to be in this marketplace because a good portion of sales across the Internet are coming from shopping-comparison sites and marketplaces. As more and more shoppers pour onto the Web, comparison shopping sites continue to gain momentum because they help buyers find the best deal when making a purchase.
Comparison shopping engines, like Google Product Search, NexTag, PriceGrabber, BizRate, and Yahoo! Shopping are perfect outlets for online retailers seeking to expand their reach and visibility, as well as provide a direct channel to an established audience of repeat visitors who are ready to shop and buy.
Additionally, placing your product listings in highly segmented and specific categories ensures that only the most qualified traffic arrives at your page. Consumers from comparison shopping sites are buying approximately 25 percent more per visit because they have competitively searched for a specific product and are ready to buy.
The CSE landscape is constantly changing: new sites are being created, old ones are shutting down; setting up new accounts, managing access, updating product content, and trying to determine which channels are and are not working alone could very well be a full-time job in and of itself.
Outsourcing CSE marketing will give you peace of mind and free up time for you to manage your overall business. Comparison Shopping Engines are considered imperative platforms for E-commerce store owners as they provide a discernible marketing channel to gain new customers. Of course, manageability and time are factors to marketing effectively on CSEs.
Managing multiple shopping sites is labor-intensive and time-consuming: Since a small merchant’s offerings can be placed next to the same product offered by a major retailer, it’s important that a merchant give considerable thought to the products posted, the price for the products, and the categories where these products will be displayed.
However, comparison shopping engines can take a great deal of time and effort to manage. Many of these sites appeal to different demographics, some of which may be better suited to your business’s customer base than others. For each shopping engine being considered, online retailers must:
- Research each site thoroughly – user demographics, product categories, competition, pricing
- Negotiate the account creation and merchant sign-up process
- Compile products into a database file (the format of which is different for each shopping engine)
- Enter competing bids for optimal position within product categories
- Continually update and re-submit product files
As many merchants find, spreading this activity continuously and across multiple shopping sites is very labor-intensive and time-consuming.
Dedicated Solution Advisor and Project Manager: This is why it’s important to let experienced and professional marketers, like Cybertegic’s analysts, manage your CSE campaign at a more cost efficient rate than hiring an in-house marketing team. A Project Manager and Solution Advisor will be assigned to the client at contract signing. The Project Manager will be available by phone and e-mail throughout the contract period to ensure the project is implemented on time. The Solution Advisor will be by client’s side every step of the way to look after client’s campaign and provide strategic solution to help the client’s business grow.
Monthly Progress Report: Furthermore, there will be close, monthly communication to report progress on the comparison shopping marketing campaign. Communication and customer service are core values of Cybertegic and we take strong pride in our services. Our clients rate us as exceptional in these areas.
OUR APPROACH TO COMPARISON SHOPPING MARKETING
Cybertegic is a full-service internet marketing agency with over 10 years of experience in the online retail area. We’ve taken small mom-and-pop retailers into comparison shopping engines and optimized them to successfully compete with nationally-known firms. Our team of marketing experts is well-versed with multiple major shopping sites, and can design and implement an effective strategy that aligns with your business objectives. Our internet marketing specialists can:
- Pick premier shopping sites for your products
- Manage all product listing bids to ensure optimal visibility while maintaining specific budgets
- Deliver informative monthly reports customized to provide the information you need to improve your inventory offerings and business model
- Search each comparison engine and determine which categories have the most and least saturation of products for your target category
- Use keywords and information to help your product stand out
If you are interested expanding into comparison shopping engines Google Product Search, NexTag, Amazon, etc., or your current listings & bids in CSEs aren’t performing to optimal standards, Cybertegic can help you develop and implement a results-oriented, strategically designed marketing campaign.