FREQUENTLY ASKED QUESTIONS
WHAT IS INTERNET MARKETING?
Internet marketing is the use of online strategies or tactics for branding, marketing, advertising, and promoting products and services. Methods in Internet Marketing include search engine optimization, pay per click, email marketing, banner advertising, online public relations, affiliate marketing, and the like.
WHY DO I NEED INTERNET MARKETING WHEN I ALREADY HAVE AN OFFLINE CAMPAIGN THAT WORKS?
The Internet has opened up a whole new world of possibilities. It is here to stay. Everything and everyone is going online. Chances are, your competition has gone online. The risk of not going online could result in a massive loss in your market share and revenue. Cybertegic can create effective internet marketing strategies that will complement your existing offline campaigns.
WHAT INTERNET MARKETING SERVICES DO YOU OFFER?
Cybertegic offers search engine optimization, pay per click, link popularity and link building, email marketing, comparison shopping services, affiliate partnership marketing, social media marketing, and internet video marketing.
WHAT IS SEARCH ENGINE OPTIMIZATION?
Search Engine Optimization or SEO is the process of bringing a website to the top pages of major search engines via natural or organic search results using certain keywords.
WHY DO I NEED SEO?
You need SEO for maximum visibility and exposure. As there are hundreds of thousands of websites that are probably related to your industry, making your website search engine friendly and fully optimized will let you rise above the many pages on the internet. With SEO, your website will be on top of major search engines on the keyword your target audience is searching for.
HOW CAN MY SITE APPEAR IN THE TOP PAGES OF GOOGLE?
Google decides which website to place in the top pages of their search results. The most relevant results per keyword are what Google puts on the top. Three things must be present for your website to attain high search engine rankings: well-written and fully optimized content, proper keyword selection, and the number of links pointing to your site.
WHAT IS PAY-PER CLICK?
Advertisements strategically located at the top and right side on every major search engine like Google©, Yahoo©, and other search engines are called pay per click or PPC advertisements. PPC is an internet marketing technique that requires you to pay a certain fee every time someone clicks on a PPC ad your company placed on the results page of a search engine.
WHY DO I NEED PAY-PER CLICK CAMPAIGNS?
PPC remains to be the quickest way of guiding potential customers directly to your website. It immediately shows up on a search engine’s results page. A well-written PPC ad can instantly bring the customer to the exact page of his query. More often than not, it increases the chances of a potential sale.
WHAT IS LINK POPULARITY?
Link popularity is the measurement of the number of links your website receives from other popular sites. Links from authority websites add more weight and credibility to your website, which aids in attaining a high search engine ranking.
WHY IS LINK POPULARITY IMPORTANT?
Link popularity is important for three main reasons. First, studies have shown that people surf from one website to another by clicking links seen on every page they visit. Strategically-placed links to your site immediately increase the chances of people visiting your site.
Second, your page will rank higher in major search engines as your link popularity increases. Your website becomes more visible, leading to an increase in traffic, which could naturally lead to more sales conversions.
Lastly, higher inbound link popularity enables search engine spiders to find your website easily and frequently. This means that your site remains indexed much longer and retains its top position.
WHAT IS EMAIL MARKETING?
Email marketing is the act of sending out newsletters and advertising campaigns to your customers via email. It instantly reaches your customers, informing them of the latest promotions and happenings in your website, thereby building a strong business relationship with them. While its concept may seem simple, there are technicalities involved in managing email campaigns in ensuring that your emails do not end up in the recipient’s spam folder, as well as in monitoring the readership and effectiveness of the campaign.
WHAT IS COMPARISON SHOPPING SERVICE?
Comparison shopping service is the process of putting your products on comparison shopping websites like Amazon, NexTag, BizRate, Shopping.com, Froogle, Shopzilla and the like on a targeted keyword. Properly conducted shopping comparison methods could feature your products quickly and bring the customers to the right landing page. Included in this service are sales monitoring, determining the conversion rate of orders, and the effectiveness of advertising.
WHY DO I NEED COMPARISON SHOPPING SERVICE?
Nowadays, when people shop online, they no longer go to individual websites. Comparison shopping sites allow them to browse and compare similar items on just a single page. Putting your products into these websites increases your visibility and the chances of a potential sale.
WHAT IS AFFILIATE PARTNERSHIP MARKETING?
Affiliate partnership marketing is the process of having websites related to your industry resell your products or services by displaying banner text advertisements on their own sites. It aids in generating maximum exposure for your website.