Ecommerce Website
Case Study
THE CLIENT 
Established in 1985 in Los Angeles Chinatown, Wing Hop Fung has become the premier and trusted retailer of Asian products in Southern California.
They came to Cybertegic with a great need for a whole new website and a vision to expand their market and attract the eyes of the younger market who was growing more health conscious with an interest in more natural health goods. They were also concerned about maintaining the website and was seeking for a platform that would be easily learned and maintained by their own team.
CHALLENGES
For their long-term goals, Cybertegic recommended the Shopify platform to meet all of their unique needs. Shopify is a simple, all-in-one platform, but it also limits the capacities for customization of the themes and functionalities without technical knowledge. The client wanted the end result to reflect their unique branding persona but also provided some of the more complex functionalities of their previous website platform (Magento 1.9).
SOLUTION
Cybertegic worked with Google Ads and Microsoft Adcenter partners and identified the costly problems. They found that the most pressing issue with both accounts was their structure; CyberPower PC had thousands of keywords, hundreds of ads, and dozens of campaigns. Cybertegic then reorganized them to cater to specific networks and audiences. Top performing keywords and ads were re-categorized into new campaigns, while poor performing keywords and ads were adjusted or paused.
GOING BEYOND
Now that the website has been launched, the client’s ultimate goal is to attract the younger, health conscious, gen Y market, who was spending a lot of time on the internet. Cybertegic has provided, not only a continuous Website Maintenance service to provide website support, but also, digital marketing services to drive traffic to their newly branded website.
THE CLIENT 
Established in 1996, Green Gold Ginseng grows and cultivates their own varieties of ginseng considered to be of green gold value. Green Gold’s ginseng is all locally grown in the Marathon Country of Wisconsin and does not import or sell ginseng from overseas.
The client was informed of Magento’s phasing out of their previous platform version, which would leave their website vulnerable in the future without the support of Magento’s security patches. The budget was an important factor to consider as well as maintaining the functionalities they had on their current platform (Magento 1.9).
CHALLENGES
Magento 2 was new territory for both the client and Cybertegic. The client wanted a laundry list of functionalities built into their original Magento 1 platform to be built into the new website as well. They were very specific in the way each of these functions worked. Adding to this challenge was the third party market for functionalities was still very young, without many options to choose from.Lastly, cost was still a top priority for the client, which limits the expensive custom coding of very sophisticated functions.
SOLUTION
The careful vetting of existing extensions was called for to replace the old functions that the client used in their M1 platform. Understanding the client’s reason and need for specific functions opened up the solutions that we were able to provide, some of which was addressed by the new M2 upgrade and others through some other methods.
GOING BEYOND
No website is perfect, even after the final testing and the greenlight to launch. Maintaining a robust Magento 2 website is a grand task that requires a dedicated dev team to tackle all issues in real time. Through our Website Maintainence service, continuous communication and teamwork, the client and the Cybertegic team continues to make improvements on the website and weed out any errors that would occur from all the moving parts that were built into the platform.
Other Magento 2 projects: Wholesale Flooring Depot